Mark Ronson instrumental in musical Lexus campaign urging fans to ‘Make Your Mark’
Music producer Mark Ronson is the face of Lexus’ latest campaign as it looks to associate its brand with curated music experiences and fan competitions.
Lexus Ronson collaboration
Underlining the launch of the Lexus LC, the ‘Make Your Mark’ collaboration will run over the next six months to give music fans the chance to attend selected concerts and experiences.
Alain Uyttenhoven, head of Lexus Europe, said: "Mark Ronson is an iconic music producer behind some of the biggest hits of the decade and we couldn't have thought of a better collaborator for the 'Make Your Mark' campaign. The Lexus LC symbolizes the beginning of a new phase for Lexus, which is all about creating greater synergy between engineering and design.
“Who better to work with on this than Mark - a man who has made a significant contribution to the world of music through his incredible performances and collaborations."
Ronson added: “I always like to work with collaborators who are innovative and unique in and out of the studio. When I was approached by Lexus with the concept of this campaign and saw the new LC, it felt fresh and exciting. I was drawn to the idea of using music to inspire and create an experience around this car."
He also cemented the importance of in-car sound systems in addition to dubbing the partnership as “authentic”.