Hot off the press movie posters: Guardians, Spider-Man, Alien, King Arthur, IT and more


By John McCarthy | Media editor

April 11, 2017 | 18 min read

The movie poster is a make-or-break marketing medium that predates TV and cinema. In our mind's eye, good posters live on as a companion piece to our favourite movies, underlining the importance of the creative.

Tasked with communicating tone and content, studios leverage distinct artwork as ads in the physical world and as social media content, all in pursuit of impressions that may equate to ticket sales.

Instagram appears to be the platform of choice for studios to distribute artwork to help their movies stand out in a saturated marketplace.

Movie posters

Movie posters

Here's some of the most prominent work to appear over the last few weeks.

Guardians of the Galaxy: Vol 2

Marvel's Guardian's of the Galaxy is celebrating a return with some very nostalgic imagery - some paying tribute to the 80s and another making a nod to Star Wars: a New Hope.

It is released 5 May 2017.

Check out the exclusive @imax.movies #GotGVol2 poster as debuted by @JamesGunn! #IMAX A post shared by Guardians of the Galaxy (@guardiansofthegalaxy) on

@prattprattpratt returns as #StarLord in #GotGVol2! A post shared by Guardians of the Galaxy (@guardiansofthegalaxy) on

@zoesaldana strikes again as #Gamora in #GotGVol2!

A post shared by Guardians of the Galaxy (@guardiansofthegalaxy) on

And the final art. Can't wait for Vol. 2 #guardiansofthegalaxy #marvel #gotgvol2 #mattferguson A post shared by Matt Ferguson (@mattfergusonartist) on

Spider-Man: Homecoming

Sony has partnered with the Marvel Cinematic Universe (for what may be the last time) to resurrect its Spiderman IP. Note the Avengers Tower in the back of the creative.

It is released 6 July 2017.

Quickest way to get home. #SpiderManHomecoming

A post shared by Spider-Man (@spidermanmovie) on

Straight A superhero. #SpiderManHomecoming A post shared by Spider-Man (@spidermanmovie) on

Regram from @tomholland2013 | Homework can wait #SpiderManHomecoming

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A post shared by Spider-Man (@spidermanmovie) on

Alien: Covenant

20th Century Fox has ramped up the marketing around Alien: Covenant with a nod to the visual mastery of HR Giger. It will hit cinemas 19 May (US) and 12 May (UK)

The path to paradise begins in hell. #AlienCovenant A post shared by Alien: Covenant (@alienanthology) on

The Mummy

Universal Pictures is rebooting the Mummy, with Tom Cruise in the lead. The posters are underlining a tonal shift from the original Brendan Fraser franchise.

The movie lands 9 June 2017.

She will not stop until she has remade our world into her own. #TheMummy A post shared by The Mummy (@themummy) on

Tom Cruise stars in #TheMummy, in theaters June 9. A post shared by The Mummy (@themummy) on

IT Movie

Another remake, this time intent on showing as little of Pennywise the Dancing Clown as possible. Warner Bros and New Line Cinema add a touch of polish to the Tim Curry adaptation of the Stephen King novel.

IT is released 8 September 2017.

You’ll float too. #ITMovie A post shared by IT Movie (@itmovieofficial) on

IT came. IT saw. IT conquered the Internet. #ITMovie A post shared by IT Movie (@itmovieofficial) on

King Arthur: Legend of the Sword

Guy Ritchie's back with a tale from Albion lore. The marketing puts Sons of Anarchy's Charlie Hunnam into the midst as the lead, not-yet King, Arthur.

It's in theaters 19 May 2017.

On May 12, the born King will rise. #KingArthur A post shared by King Arthur (@kingarthurmovie) on

Thor Ragnorok

​The third film in the Thor franchise lands in November as Marvel looks to round off an action packed year.


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