Zest the Agency and Towers Design have agreed a formal merger.
Ben Towers, the 18-year-old founder and chief executive of Towers Design, becomes managing director of ‘Zest Live’ as part of the merger deal, where he will build the influencer, content and social arm of Zest the Agency’s offering. He also takes a seat on the board of directors and will relocate his current Towers Design operation to the Zest offices in Kent.
Towers was recently named at the top of The Times Super Teen Power List and was named as “one of the UK’s most exciting entrepreneurs” by Sir Richard Branson.
Zest the Agency’s managing director, Belinda Collins, said: “This merger represents a huge milestone in achieving the vision we have for this company. I believe that Ben will bring the expertise to push client campaigns that inch further.”
Towers said: “This merger paves the way in offering clients the next evolution in communications. It brings together traditional marketing, digital and social strategy, layering it with targeted, content and influencer driven marketing. I’m really excited to be joining Zest to lead the content, influencer and social team to creating successful worldwide campaigns for clients.”
The merger move follows the recent appointment of Duncan Larcombe to lead the growth of Zest's public relations team.