Their appointments are the latest in a string of new hires at the California shop. Last month, creative team Jo Cresswell and Sian Coole joined GS&P after spending nearly seven years at adam&eveDDB in London. In October, Mike Costello left Leo Burnett Chicago to join GS&P as associate creative director.
During their time at Grey London, Bayani and Gonzalez led the agency’s HSBC Bank and Vodafone accounts. They most notably created the Cannes Lion-winning spot ‘Lift’ for HSBC all well as the print campaign ‘Fat Cats’ for the Sunday Times’ annual Rich List.
In addition to hiring Bayani and Gonzalez, GS&P has also brought on Troy Lumpkin as creative technologist. Lumpkin most recently served as a creative at Google’s Creative Lab, where he worked across VR, Google Translate and Google Photos. In his new role, he will be a part of the agency’s BETA Group, using his experience in creative direction and technology to oversee an “internal hacker group that will work on client-related projects and develop tools and products,” according to GS&P.
“We are so excited to welcome more award-winning talent like Theo and Miguel,” said Margaret Johnson, partner and chief creative officer, in a statement. “With Troy also joining us, I look forward to continuing our culture of in-house innovation, which has always been signature to GS&P.”