GS&P hires Grey London creative team Theo Bayani and Miguel Gonzalez

Theo Bayan, Troy Lumpkin and Miguel Gonzalez

Creative duo Theo Bayani and Miguel Gonzalez have left Grey London after four years to join San Francisco’s GS&P.

Their appointments are the latest in a string of new hires at the California shop. Last month, creative team Jo Cresswell and Sian Coole joined GS&P after spending nearly seven years at adam&eveDDB in London. In October, Mike Costello left Leo Burnett Chicago to join GS&P as associate creative director.

During their time at Grey London, Bayani and Gonzalez led the agency’s HSBC Bank and Vodafone accounts. They most notably created the Cannes Lion-winning spot ‘Lift’ for HSBC all well as the print campaign ‘Fat Cats’ for the Sunday Times’ annual Rich List.

In addition to hiring Bayani and Gonzalez, GS&P has also brought on Troy Lumpkin as creative technologist. Lumpkin most recently served as a creative at Google’s Creative Lab, where he worked across VR, Google Translate and Google Photos. In his new role, he will be a part of the agency’s BETA Group, using his experience in creative direction and technology to oversee an “internal hacker group that will work on client-related projects and develop tools and products,” according to GS&P.

“We are so excited to welcome more award-winning talent like Theo and Miguel,” said Margaret Johnson, partner and chief creative officer, in a statement. “With Troy also joining us, I look forward to continuing our culture of in-house innovation, which has always been signature to GS&P.”

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