Lloyds Bank wants to reassure its customers that it is 'By Your Side' in times of change with a new advert featuring the brand's famous black horse.
The campaign shows how Lloyds Bank has been a constant through changes of every kind over the last 250 years, be that in the way British people live, changes in the way British people work, and upheavals like the Industrial Revolution.
Mat Goff, joint chief executive at adam&eveDDB who created the campaign said: "This new chapter in our Lloyds Bank campaign celebrates the resilience of the British people through times of change and shows the strength and permanence of the iconic black horse.”
The campaign launched on 8 April and will run in TV, digital, print, outdoor and social media.
Catherine Kehoe, managing director group brands and marketing at Lloyds Bank added: “By Your Side is a natural progression of the For Your Next Steps campaign and shows how we’ll always be by our customers’ sides, giving them the financial confidence to take their next step. The new commercial is a striking and powerful depiction of our unique place in the lives of British people, and demonstrates our commitment to helping our customers – today and in the future.”
The advert is set to a cover of the song ‘Praise you’ by Camille Yarborough, which was famously sampled by Fatboy Slim.