Ellen DeGeneres and Samsung are at risk of losing their Twitter crown for the most retweeted post of all time thanks to one man's mission to win a year-long supply of Wendy's chicken nuggets.
Carter Wilkerson of Reno tweeted the brand on Thursday morning (6 April) asking how many retweets he would have to get to land 365 days of free nuggets.
Wendy's gave him a target of 18 million, six times Samsung's current record, however, the fried food connoisseur was confident in his ability to meet it.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
So far his request for help has garnered close to 1m retweets. While he is still a long way off meeting his goal, the popularity of the Twitter user's post has the capability to outpace the record set by DeGeneres' Oscar selfie tweet from 2014 – which was taken on a Samsung handset and boasts 3.3m retweets.
If only Bradley's arm was longer. Best photo ever. #oscarspic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014
According to social monitoring company Brandwatch the attention online drove a spike of mentions of Wendy's on Twitter, which exceeded 33,000 on Thursday noting a 395% increase on the day before.
Soon after the encounter, Twitter began to adopt several hashtags in support of Wilkerson's mission including #NuggsForCarter.
A good Samaritan has even launched a crowdfunding campaign to help the Reno resident secure the nuggets by buying retweets from bots.
— Nick Stadler (@_nickstadler) April 6, 2017
The Drum has reached out to Wilkerson to get an update on the nuggets situation but at the time of publication he was yet to respond.