ITV partners with Ocean Outdoor to live-stream Grand National
Horse racing fans placing a sly bet on this year’s Grand National will have no excuse not to stay abreast of the racecourse action after broadcaster ITV teamed up with Goodstuff and Ocean Outdoor to live-stream the event in three British cities.
Marking the first time the flagship race has been screened on ITV the screenings also mark the start of a four-year deal to screen live horse racing on terrestrial television for close to 100 days each year.
Ed Ross, head of marketing and media at ITV, said: “The Randox Health Grand National is truly the race that stops the nation. We are hugely excited to be screening this in such a unique way to as many people as possible.”
Laura Moorcraft, business director at Goodstuff, added: “The Randox Health Grand National is the one race in the calendar that transcends racing, appealing to a huge number of people beyond the sport’s fan base. We can’t wait to see it on the big screens.”
The Grand National will be held on 8 April from 17:15 at Aintree with simulcast screenings taking place at Ocean’s Liverpool Media Wall, Manchester Printworks and Eat Street @Westfield London.
ITV will promote the broadcast via nationwide large format digital screens and is partnering with VR City to create a highlights show in virtual reality.
ITV is in the process of hiring a creative agency in a bid to regain the initiative from digital competitors.