The brand’s gecko mascot daydreams while in the theatre, and in his fantasy he establishes a friendship with Vin Diesel’s newly reborn Guardians character Baby Groot.
The slot from The Martin Agency underlines that consumers can save money on their car insurance. He asks: “The Guardians of the Galaxy save the galaxy, I save people money, what if we team up?”
The ad rolls out exclusive footage of the newly reborn Groot character, with Geico unhappy the character is incapable of delivering lines other than ‘I am Groot’.
As a result, the line “Geico could save you fifteen percent or more...” remains undelivered.
The movie hits theatres 5 May. There seems to be a buzz around the launch with its Super Bowl trailer, by far the most discussed at this year’s big game.