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AT&T and BBDO pair up for five new ads at 2017 Masters

AT&T and BBDO will debut five new ads during this week’s broadcast of the 2017 Masters tournament. AT&T, one of three global sponsors of the tournament, will present the ads from its ‘The Power of &’ campaign, created by BBDO. The campaign first launched during last year’s Masters tournament and has since been a success.

One of the ads, “Rise Up”, features professional golfer and AT&T athlete Jordan Spieth in his third commercial with the brand. The 30-second spot pairs Spieth with Saul Martinez, an inspirational veteran who lost both of his legs in combat. The commercial, using Andra Day's inspirational song of the same name, demonstrates Saul’s commitment to rise up and take on new challenges every day, and it shows AT&T’s and Jordan’s commitment to veterans like him.

Spieth also wrote a blog to accompany the spot, recalling his experience working with Martinez, with a behind-the-scenes video of the commercial shoot.

AT&T “Rise Up” Creative Credits

Agency: BBDO New York

Client: AT&T Corporate Brand

Title: “Rise Up”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Simon Foster

Senior Creative Director: John Lamacchia

EVP, Managing Director: Mark Cadman

EVP, Senior Director: Mark Tillinghast

Account Director: Jaimie Donohue

Account Executive: Caroline Main

Group Executive Producer: Julie Collins

Executive Producer: Helene Balzarini

Executive Music Producer: Melissa Chester

Business Manager: Ashley Lipham

Integrated Talent Supervisor: Dawn McCormick

Production Company: BOB Industries

Directors: Jonathan Dayton/Valerie Faris

Director of Photography: Corey Water

Exec Producer: TK Knowles

Production Line Producer: Bart Lipton

EDITOR: WAX Editorial

Editor: Stephen Jess

(Covering Editor: Joe Dillingham)

Producer: Annabelle Cuthbert

TELECINE: TBS/Co3

Colorist: Tom Poole

Producer: Alexandra Lubrano

VFX STUDIO: Framestore

Exec Creative Director: Murray Butler

VFX Supervisor: Dez Macleod-Veilleux

VFX Artist: Greg Gaskins

Producer: Sue McNamara

MIXING STUDIO: Heard City

Mixer: Corey Melious

Producer: Sasha Awn

MEDIA: Hearts & Science

President, AT&T: Ralph Pardo

A second new ad, called “Kid AR”, uses a child’s imagination to focus on how the Power of & and 5G bring the future to businesses and consumers faster. The 60-second film shows a child utilizing a homemade AR headset to see fantastic technology of the future in his neighborhood – self-driving cars, coffee-delivering drones, robotic construction sites and virtual dinosaurs. It demonstrates how 5G makes life easier, faster and smarter and how AT&T is bringing to life the capabilities of tomorrow – an environment that makes the Internet of Everything possible.

AT&T “Kid AR” Creative Credits

 

Agency: BBDO New York

Client: AT&T Corporate Brand

Title: “Kid AR - 5G”

 

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Simon Foster

Senior Creative Director: John Lamacchia

Copywriter: Chris Lisick

Art Director: Marc Klein

 

Managing Director: Mark Cadman

Senior Director: Mark Tillinghast

Account Director: Jaimie Donohue

Account Executive: Caroline Main

 

Group Executive Producer: Julie Collins

Executive Producer: Matt Nowak

Executive Music Producer: Melissa Chester

Business Manager: Ashley Lipham

Integrated Talent Supervisor: Dawn McCormick

 

Production Company: Somesuch x Anonymous Content

Director: Daniel Wolfe

Founding Partner/Executive Producer (Somesuch): Tim Nash

Managing Director (Anonymous Content): Eric Stern

Executive Producer (Somesuch): Nicky Barnes

Head of Production: Kerry Haynie

Producer: Lee Groombridge

Director of Photography: Tom Townend

                                                     

Editorial: Trim Editorial

Editorial: Cosmo Street

Editor: Dominic Leung

Assistant Producer: Jared Zygarlicke

Producer: Anne Lai

                                                     

VFX and Finishing: The Mill

Executive Producer/Head of Production: Jeremy Moore

Senior Producer: Nirad “Bugs” Russell

VFX Supervisors: Gavin Wellsman, Jasper Kidd

2D Lead Artist: Gavin Wellsman

3D Lead Artist: David Fleet

2D Artists: K Khanna, James Cudahy, Jeen Lee, Kieran Hanrahan, Rob Meade

3D Artists: Adam Dewhirst, Alek Vacura, Alex Allain, Arman Matin, Billy Dangyoon Jang, Eric Chou, Jimmy Gass, Jonathan Muller, Laura Sayan, Lauren Shields, Laurent Giaume, Leela Shanker, Mike Garcia, Murali, Murthy Putrevu, Olivier Varteressian, Rachel Start, Ren Hsien-Hsu, Sathyaraj A, Sendil Kumar, Senthil M, Tim Kim, Weichieh Yu, Xuan Seifert, Ylli Orana

Production Coordinator: Sophie Mitchell

Concept Artist: Sunil Pant

Design: Aran Quinn

                                                     

Music Company: HUMAN

Composers: Ed Dunne, Gareth Williams

Producers: James Wells, Craig Caniglia                                             

Sound Design: Barking Owl

                                                     

Audio: Heard City

Audio Engineer: Keith Reynaud, Cory Melious

Producer: Sasha Awn

 

Media: Hearts & Science

President, AT&T: Ralph Pardo

The remaining three ads focus on how AT&T’s smart solutions meet the needs of businesses which are seeking agility in three areas: operational efficiency, an empowered workforce and highly secure networking. The three 30-second spots highlight the way AT&T is transforming both itself as well as the industry and the experiences it delivers quickly and efficiently.

“Stay With Me” shows how transporting a man involved in an auto accident is saved through the help of technology.

AT&T “Stay with Me” Creative Credits

 

Agency: BBDO New York

Client: AT&T Business Solutions

Title: “Stay with Me”

 

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Simon Foster

Senior Creative Director: John Lamacchia

Copywriter: Chris Lisick

Art Director: Marc Klein

 

Managing Director: Mark Cadman

Senior Director: Deborah von Kutzleben

Account Director: Tracy Armstrong

Account Manager: Jesse Barnett

Account Executive: Claire McFarland

Assistant Account Executive: Katarina Sipan

 

Group Executive Producer: Julie Collins

Executive Producer: Kimberly Clarke

Executive Music Producer: Melissa Chester

Integrated Producer: Stephanie Murdoch

Business Manager: Ashley Lipham

Integrated Talent Supervisor: Dawn McCormick

 

Production Company: Arts & Sciences

Director: Matt Aselton

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Head of Production: Christa Skotland

Line Producer: Zoe Odlum

Director of Photography: Bob Richardson

 

Editing Company: Lost Planet

Editor: Charlie Johnston

Executive Producer: Krystn Wagenberg

Senior Producer: Casey Cayko

Senior Assistant: Kenji Yamauchi

 

Audio: Heard City

Sound Engineer: Keith Reynaud

 

Finishing Company (TV): Framestore

Executive Producer: Sarah Hiddlestone

Creative Director: Murray Butler

VFX Lead: Matt Pascuzzi

Producer: Sophie Harrison

 

Telecine Color: Company 3

Telecine Artist: Tim Masick

Executive Producer: Ashley McKim

 

Music: Pulse Music

Owner: Joel Kipnis & Dan Kuby

Executive Producer: Dan Kuby

Composers: Julia Piker & Dan Kuby

 

Media: Hearts & Science

President, AT&T: Ralph Pardo

Executive Director: Christopher Stanger

“Opening Bell” displays how a connected economy can be protected by AT&T safety technology.

AT&T “Opening Bell” Creative Credits

 

Agency: BBDO New York

Client: AT&T Business Solutions

Title: “Opening Bell”

 

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Simon Foster

Senior Creative Director: John Lamacchia

Copywriter: Chris Lisick

Art Director: Marc Klein

 

Managing Director: Mark Cadman

Senior Director: Deborah von Kutzleben

Account Director: Tracy Armstrong

Account Manager: Jesse Barnett

Account Executive: Claire McFarland

Assistant Account Executive: Katarina Sipan

 

Group Executive Producer: Julie Collins

Executive Producer: Kimberly Clarke

Executive Music Producer: Melissa Chester

Integrated Producer: Stephanie Murdoch

Business Manager: Ashley Lipham

Integrated Talent Supervisor: Dawn McCormick

 

Production Company: Arts & Sciences

Director: Matt Aselton

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Head of Production: Christa Skotland

Line Producer: Zoe Odlum

Director of Photography: Bob Richardson

 

Editing Company: Lost Planet

Editor: Charlie Johnston

Executive Producer: Krystn Wagenberg

Senior Producer: Casey Cayko

Senior Assistant: Kenji Yamauchi

 

Audio: Heard City

Sound Engineer: Keith Reynaud

 

Finishing Company (TV): Framestore

Executive Producer: Sarah Hiddlestone

Creative Director: Murray Butler

VFX Lead: Matt Pascuzzi

Producer: Sophie Harrison

 

Telecine Color: Company 3

Telecine Artist: Tim Masick

Executive Producer: Ashley McKim

 

Music: Barking Owl

Owner/CCO:  Kelly Bayett

MD, Executive Producer:  Kelly Bayett

 

Media: Hearts & Science

President, AT&T: Ralph Pardo

Executive Director: Christopher Stanger

“Farmer Ray” shows a farmer who is using technology to help water his crops through technology that allows him to get the best irrigation through technology to compete in a global economy.

AT&T “Farmer Ray” Creative Credits

 

Agency: BBDO New York

Client: AT&T Business Solutions

Title: “Farmer Ray”

 

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Simon Foster

Senior Creative Director: John Lamacchia

Copywriter: Chris Lisick

Art Director: Marc Klein

 

Managing Director: Mark Cadman

Senior Director: Deborah von Kutzleben

Account Director: Tracy Armstrong

Account Manager: Jesse Barnett

Account Executive: Claire McFarland

Assistant Account Executive: Katarina Sipan

 

Group Executive Producer: Julie Collins

Executive Producer: Kimberly Clarke

Executive Music Producer: Melissa Chester

Integrated Producer: Stephanie Murdoch

Business Manager: Ashley Lipham

Integrated Talent Supervisor: Dawn McCormick

 

Production Company: Arts & Sciences

Director: Matt Aselton

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Head of Production: Christa Skotland

Line Producer: Zoe Odlum

Director of Photography: Bob Richardson

 

Editing Company: Lost Planet

Editor: Charlie Johnston

Executive Producer: Krystn Wagenberg

Senior Producer: Casey Cayko

Senior Assistant: Kenji Yamauchi

 

Audio: Heard City

Sound Engineer: Keith Reynaud

 

Finishing Company (TV): Framestore

Executive Producer: Sarah Hiddlestone

Creative Director: Murray Butler

VFX Lead: Matt Pascuzzi

Producer: Sophie Harrison

 

Telecine Color: Company 3

Telecine Artist: Tim Masick

Executive Producer: Ashley McKim

 

Music: Bang

Owner/CCO: Brian Jones / Brad Stratton / Lyle Greenfield

MD, Executive Producer: Brad Stratton

 

Media: Hearts & Science

President, AT&T: Ralph Pardo

Executive Director: Christopher Stanger

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