Unison and Don't Panic have created a satirical film called 15 Minute Care Makeover to highlight the indignity suffered by thousands of elderly people because of 15-minute care visits.
The two-minute film, which stars actress Claire Sweeney, shows how cutbacks are leaving vulnerable and elderly people short-changed. Councils are allowing rushed appointments that do not give staff enough time to care properly.
Throughout the video Sweeney is shown with a stopwatch timing a stressed care worker as she rushes to get a pensioner ready for the day.
Alistair Griggs, Don’t Panic creative lead said: “Drawing a link between the 15 minutes some care workers have to help our most vulnerable people and a 15 minute makeover show seemed like a darkly funny but powerful choice.”
The video is launched as nearly two-thirds (65%) of councils in England and Wales are still commissioning 15-minute care visits, according to figures from the union.
Watch the ad below.