Sarah Todd takes on global role at Geometry
Sarah Todd, currently chief executive at the UK arm of shopper marketing agency Geometry Global UK, has been promoted into global role while the founder of M&C Saatchi Shop, Michelle Whelan, has joined to take on the top UK job.
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Todd has taken on the global responsibilities as global client leader where she has been tasked with driving strategic brand development and delivery for global clients across the network of 56 markets.
In addition, she has also been named head of shopper marketing EMEA with a remit to establish and embed Geometry shopper marketing expertise across the region.
Global chief executive Steve Harding said: “We are experiencing a growing client demand for shopper marketing expertise as a result of on-going technology transformation and changing customer behaviour. Moreover, many brands want to work with us on a global scale.
“Sarah’s exceptional ability of building powerful, trusted client partnerships, her world class innovative shopper marketing expertise, and success in growing our UK operation, place her perfectly to help brands transform and succeed locally and globally."
Meanwhile, Michelle Whelan, former managing director and founder of M&C Saatchi Shop, has joined Geometry as UK CEO.
“I am equally excited to welcome Michelle to the Geometry family,” continued Harding.
“Michelle brings a remarkable record of effective shopper marketing and a reputation of inspiring colleagues and clients in this critical market. She promises to delight and deliver powerful campaigns grounded in deep understanding of human behaviour and lead our UK agency to continued success.”