Nissan Rogue unlocks immersive VR battlefield to celebrate Star Wars Rogue One hitting stores

Nissan Rogue, a leading partner of Disney’s Rogue One: A Star Wars Story, has unveiled an extensive virtual reality experience showcasing its exclusive vehicle in a battlefield scenario.

Marking the release of Rogue One on Blu-Ray, the auto brand is accelerating its marketing around the movie as Disney prepare to tease the next in the Star Wars saga – inevitably revealing a new round of partners.

The 360 degree video, created in conjunction with Lucasfilm and Skywalker Sound, is called ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience’ and looks to promote the car’s tech enabled safety features.

Jeremy Tucker, vice president of marketing communications and media, Nissan North America, said: "With this experience, we're putting fans right in the middle of the action.

"One of the many goals we set out to accomplish through this collaboration was to engage current and potential customers, and we've done that through a variety of opportunities including television commercials, auto shows and in dealerships."

The experience follows up on the brand’s Battle Test TV spot that debuted when Rogue One was in theatres back in December 2016.

Consumers can access the video on Oculus, Steam, Samsung VR, Discovery VR, Jaunt, Daydream and Littlstar, in addition to Nissan's Facebook and YouTube accounts.

It comes after the brand announced that the Star Wars activity boosted search for the Rogue by 300%.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.