Netflix and Amazon in the lead in OTT Advertising as March begins

Netflix and Amazon

Found Remote is continuing our partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

For the beginning of March, Netflix took the lead. Here are the full insights.

KEY FINDINGS:

  • Amazon and Netflix had the strongest digital presence over the past two weeks, running on 72 and 56 sites respectively. Amazon’s most advertised show was Bosch while Netflix pushed Stranger Things the hardest.
  • Hulu and Amazon’s advertising dropped off considerably in terms of TV, dropping from 24 networks to just one, and Amazon not advertising in TV at all. The Path was the only Hulu show advertised via this medium; it was also advertised on 14 websites.
  • Go90 marketed two football centric shows in QB1: Beyond the Lights and MVP Most Valuable Partner, a show in the mold of Shark Tank hosted by Patriot’s tight end, Rob Gronkowski.
  • Heartlandia was Carbon TV’s focus. It is a show about the identity of Middle America, through the eyes of three different personalities.
  • SeeSo spent heavily on My Brother, My Brother and Me, a show released in the middle of February. Interestingly enough, the show was birthed from a podcast of the same name.

MediaRadar revolutionizes the way ad sales teams do business. This innovative SaaS tool streamlines communication, delivers advanced analytics and quickly identifies new business opportunities. Through a customized intuitive dashboard, clients easily view analytics and actionable advertising insights for over 2.6 million brands. Instantly receive insights that combine TV and print with digital analysis, including new ad formats like online video, mobile, and native. MediaRadar can also pinpoint new business and determine revenue potential. It also helps sales reps plan their pipeline and prioritize the most important points to pitch. This amazing service eliminates the guesswork, so ad execs can focus their time pitching. MediaRadar is a cross-platform solution that is constantly innovating with the ad tech landscape. No longer is it necessary to piece together information from multiple tech products to build a pitch; ad teams can get all their information with ONE tool.

You can access the Future of TV hub here.Sign up to receive The Drum's Future of TV newsletter.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.