The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Future of TV Demand Expressions Media

Marvel's Iron Fist is the most popular digital series in the US

Author

By Natan Edelsburg, SVP

April 5, 2017 | 2 min read

Marvel's Iron Fist is in the lead. Here are the full insights from Parrot Analytics.

Top Digital Originals from Parrot Analytics

top

For 23 March to 29 March, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™:

  1. Marvel's Iron Fist, Netflix : 32,833,518
  2. Grace And Frankie, Netflix: 8,498,015
  3. Marvel's Luke Cage, Netflix: 6,410,674
  4. The Path, Amazon Video: 5,697,382
  5. Orange Is The New Black, Netflix: 5,483,438

Insights from Parrot:

Marvel’s Iron Fist is number one in the top digital original series chart in the United States. The freshman superhero series has four times as much as demand compared to Grace and Frankie; the new season of this dramedy series from Friends' creator Marta Kauffman surpasses Marvel’s Luke Cage by 33% in demand this week. Luke Cage has also gained traction (likely due to Iron Fist), ranking above Amazon’s The Path.

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. For more insights visit www.parrotanalytics.com

You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.

Future of TV Demand Expressions Media

More from Future of TV

View all

Trending

Industry insights

View all
Add your own content +