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VisitBritain, American Airlines and British Airways unleash Diane Morgan’s comedy to entice trips to Britain


By John McCarthy, Opinion Editor

April 4, 2017 | 3 min read

VisitBritain has revealed the fruits of its American Airlines and British Airways partnership by releasing the ‘British Famous’ campaign featuring comedian Diane Morgan who is trying to emulate what she thinks is peak American behavior.

VisitBritain's latest ad campaign

Diane Morgan urges Americans to visit Britain

The $3.7m campaign hopes to entice Americans to the UK, with Morgan underlining its best parts, first as a self-styled guru (above) and as a rock star (below) in the first two ads of the series.

The creative, from Ogilvy, also looks to direct viewers to the site to provide further travel inspiration.

Underlining the creative is the fact that together American Airlines and British Airways offer more routes and flights into the UK than any other airline partnership. Furthermore the decline of Sterling has made the UK a more attractive travel proposition for US consumers.

Rob McDonald, head of global marketing of British Airways said: “British Airways is proud to be part of a campaign that connects Americans with the best of British talent, whether that’s people, places or entertainment. Britain enjoys exporting comedy over the pond, so it was a natural choice for us to bring a little humor to this tourism campaign. We hope Americans will be encouraged to take a trip and explore Britain for themselves, perhaps getting into the spirit departing on British Airways and returning home in familiar comfort with American Airlines.”

Fernand Fernandez, vice president of global marketing of American Airlines, added: “American Airlines is a proud partner of the ‘British Famous’ campaign which showcases some of Britain’s most unique and exciting visitor destinations. American operates up to 25 flights a day from the US to cities across Britain including London, Manchester, Glasgow and Edinburgh, providing the perfect opportunity for US travelers to explore the ‘British Famous’ destinations for themselves.”

Vote for the ads in our creative works below.

British Airways, American Airlines and VisitBritain: advert-body-2 by Ogilvy Group

By British Airways

Overall Rating 5/5

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