Brands including Moët Hennessy, Selfridges and Burt’s Bees are among the first to sign up to working with Tribe as the platform, which connects brands and social influencers, arrives in the UK 16 months after launching in Australia.
Tribe pitches itself as a way to connect advertisers to micro-influencers: those who typically have between 3,000 to 100,000 followers on Instagram, Facebook or Twitter.
Brands or agencies are able to create a campaign brief on the platform that can then be accessed and responded to by micro-influencers.
Since launch, it has connected 2,000 brands with 10,000 influencers, generating 75,000 pieces of branded content.
On the back of a AUD$5.35m Series A injection to fund international growth it has entered the UK market where Moët Hennessy, Selfridges and beauty brand Burt’s Bees have signed up as the first brands to use the platform
Greg McCann, digital marketing manager, Moët Hennessy, explained: “After hearing about the success Moët Hennessey has with Tribe in Australia, we were excited to set up our own UK campaign. The results have been great, having received 99 submissions from talented content creators in just over a week.”