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Clio Marketing

Clio Key Art Awards renamed, entertainment awards ceremony moved


By Kyle O'Brien, Creative Works Editor

April 4, 2017 | 2 min read

The Clio Key Art Awards have been renamed Clio Entertainment, according to a letter to the industry from Clio president Nicole Purcell.

Clio Entertainment

Clio Key Art Awards rebrands as Clio Entertainment

“We believe this name better reflects the massive strides our industry has taken since 1971, and will help us to remain more inclusive of the great work happening across TV, gaming, and of course the roots of Clio Entertainment, film,” said Purcell in the letter.

Purcell went on to describe the reasons for the change, stating that the new name does not alter the significance of the organization’s key art history or broaden the focus away from marketing. Instead, she said, it “will allow us to accurately honor the many creatives working in emerging entertainment marketing areas and welcome new supporters into the fold.”

It was also announced that the 2017 Clio Entertainment Awards ceremony will shift to November 2, 2017.

Entries will open for Clio Entertainment on May 1, 2017, the first class of entries under the new name.

“We extend a heartfelt thank you to all of the jury members, creatives, studios, television networks, agencies and hosts that have been with us since the beginning, and those that will be joining us for the first time this year.” concluded Purcell.

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