Cigna Corporation announced that it would be the official sponsor of the Hong Kong Rugby Sevens from 2017 to 2019, moving up from being a partner for the past two years.
“We are thrilled to be continuing and extending our partnership with the Hong Kong Sevens this year – a series that has grown in popularity across Asia and attracts global as well as regional fans. Cigna is excited to be one of the first health insurance Sponsors of this iconic event,” said Patrick Graham, chief executive officer, Cigna Asia Pacific.
Alongside this sponsorship, Cigna has launched a campaign aimed at helping fans stay healthy during the event. “The Cigna Sevens Survival Guide,” includes videos that will be aired at the games and during the activation period, as well as an interactive game with prizes and a rugby clinic for young rugby players.
“We are pleased to partner with such a strong global and regional brand as the Hong Kong Sevens and have built a campaign aimed at reminding our audience in a fun way to stay healthy while they watch rugby. We hope the digital game, the videos and the practice clinic generate enjoyment – and maybe even some healthy behavior,” said DJ Choi, chief marketing officer, international markets,Cigna
The videos were inspired by the spectators’ costumes from the Sevens of the past and showcase Dos and Don’ts for fans to stay healthy.