Peta sours on Nintendo Switch of cow milking minigame

Milking the cow / Nintendo

Animal rights group Peta is continuing its hardline stance against industry’s the utilize animals – now taking a rather bizarre swipe at the Nintendo Switch for a brief minigame in which users competitively milk a cow.

The minigame, featured on the 1-2-Switch bundle, which tasks two players teasing milk out of a cow’s udder using their motion controls, all represented on screen in cartoonish fashion.

However, the organisation has Nintendo in its sights having previously attacked the fur trade, animal testing, meat-eating, sheep-shearing, leather, SeaWorld, and also milk drinkers in a NSFW ad urging viewers not to swallow.

The Next Web spotted the body's latest line of outrage over the weekend, Peta actually condemned Nintendo for "taking the cruelty out of milking" in its game, marketed towards kids and young adults.

Peta said: "Our staffers and activists have recently played the cow-milking minigame for Nintendo Switch and realized you’ve taken all the cruelty out of milking. We have more than 35 years of experience investigating dairy farms where cows are exploited for their milk, and it is NEVER that pleasant for these animals. Can we have some realism here, please?"

The letter was sent to Nintendo by Peta founder Ingrid E. Newkirk. Nintendo, the home of Super Mario's Mushroom Kingdom, Splatoon's squidy paint battles and the fantasy world of Zelda probably won't oblige on the realism front.

Peta has come under criticism in the past for the widespread euthanasia of animals in its care – as the group often reiterates, it even sees keeping pets as a form of cruelty.

Below is the letter in full sent to Nintendo.

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