JD Sports' marketing services director Tim Orrell has left the retailer to join shopper marketing agency FPP as UK director.
Orrell will lead FPP’s UK client business out of its offices in Leeds and Newcastle, helping major retailers, manufacturers and brands to solve their shopper problems. He brings over 30 years of marketing experience, having worked both agency and client side and brings further shopper specialist knowledge to FPP, having held senior roles at Golley Retail and Live & Breathe.
“I enjoyed my time with JD and the challenges that came with their on-going success and rapid growth, but it’s great to be back in 'agencyland'. I’m looking forward to working with the team at FPP to get clients giddy about connecting shoppers with their brands.” said Orrell.
“The world continues to change and shopper marketing is responding, moving quickly into its next phase. It’s a great time to be joining such an established agency and get involved with shaping the way that retailers, manufacturers, and brands will, and must, respond. We all need to re-visit some of the established techniques as retail changes and start to think about how we can better communicate during an increasingly hectic and noisy shopper journey.”