Marketing Ghost in the Shell Paramount Pictures

Ghost in the Shell taps VR to immerse fans in a cyberpunk world of battling geisha bots


By John McCarthy | Opinion editor

April 3, 2017 | 3 min read

Paramount Pictures has capitalized on future tech such as VR and AR to promote its latest movie, Ghost in the Shell, an adaptation of the 1995 dystopian sci-fi anime of the same name.

Ghost in the shell geisha

Ghost in the Shell's creepy Geisha feature in the 360 video / Paramount Pictures

The studio worked with director Rupert Sanders and Oculus, developer Here Be Dragons and production studio Rewind to bring scenes from the movie to the public in full 360 video, fully compatible with virtual reality headsets including Oculus Rift and Samsung Gear VR.

The experience gives users a fly-on-the-wall experience of scenes including futuristic skylines and robot geisha battles. It was also publicised on the movie’s Facebook page.

"This global program encompasses the latest in VR, targeted retail promotion and a compelling roster of licensees in key categories that support the film," said LeeAnne Stables, president of worldwide marketing partnerships and licensing for Paramount Pictures.

"We are reaching an enthusiastic existing fan base, and delivering a broad line of products with appeal to new audiences excited about the film.”

It builds upon augmented reality activity from the studio too that saw it team up with Perfect Corp to produce filters, frames and collages in the YouCam app.

Last month Paramount Pictures looked to immerse fans in the franchise with a personalised poster experience – it was inevitably highjacked to underline some criticisms levelled at the film around the casting of Caucasian leads in the movie.

Check out the experience below.

Marketing Ghost in the Shell Paramount Pictures

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