Following the iconic 2016 Chicago Cubs World Series win, first baseman Anthony Rizzo made a bet with Reynolds Wrap. If the team won the series, they would change the name of their product. With the wager and the win, Reynolds Wrap is releasing a limited-edition run of “Rizzo Wrap,” which he announced in a mock press conference, touting the sponsors of the tarp at Wrigley Field.
“A bet’s a bet, and we’re happy to uphold our side of the deal,” said Mike Mazza, brand director for foil, Reynolds Consumer Products, in a statement. “It turns out Anthony loves cooking as much as we do, and we’re excited to be releasing a foil that both he and his fans can enjoy using for their summer grilling.”
The newly named product, “Rizzo Wrap” will be in select Chicagoland stores this summer. “While supplies last, fans can pick up a box of Rizzo’s custom foil to help with game day entertaining and quick and easy cleanup,” according to the brand.
Additionally, Rizzo has partnered with Reynolds Wrap for a series of cooking videos, thanks to Havas Chicago, that showcase game day recipes. Channeling “Chef Rizzo” in the video, the first baseman said,” For 27 years I put my soul into baseball, but to be honest, my heart belongs in the kitchen.” He shows us how cooks three signature recipes with Reynolds Wrap, including the cabrito burger and the 44. In May, Reynolds Wrap will also sponsor Rizzo’s Cook-Off for Cancer to support the Anthony Rizzo Family Foundation.
This isn’t Havas Chicago’s first go-around with the parent company. During the US presidential election, their Hefty brand decided to “clean up” the internet with help from the agency, through a digital campaign that removed political ads on the top of news websites. By taking down the political banter, the brand replaced the spots with Hefty ads that read, “This political ad has been trashed thanks to Hefty.”