The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

April 2, 2017 | 1 min read

Scarlett Moffatt, known for starring on Channel 4 show Gogglebox and ITV’s I’m a Celebrity, has become the latest star to front EE’s celebrity-laden adverts alongside brand ambassador Kevin Bacon.

In the latest ad, Bacon spares the Queen of the Jungle from eating bugs by showing her she can order food online with EE’s 4G network, which has 4G “in more places than any other network”, he proclaims.

“Now Scarlett can order some proper grub,” he says, as Engineer Ed flies EE’s 4G-boosting drone over the beach.

“Like a chicken kebab?” she replies.

The ad goes on to show EE constructing 4G masts “where our customers need them most”, against the backdrop of a festival.

The ad aired this weekend during Ant And Dec’s Saturday Night Takeaway, which Moffatt recently landed a role on.

Moffatt is the latest celebrity to make an appearance in EE’s ads, which have previously starred Britney Spears and Rio Ferdinand.

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