It's International Fake News Day – here are the best (totally legit) ads from One Minute Briefs to promote the occasion
Today, Saturday 1 April, is the first International Fake News Day, on which The Drum is handing out The Fakers Awards to shine a spotlight on the web's leading proponents of spurious stories.
One Minute Briefs - International Fake News Day
So how do you promote a new event like International Fake News Day? Well, you turn to the people who are better than anyone at coming up with spoof creative concepts, of course – so step forward One Minute Briefs.
Having previously created Trump ads in celebration of the Chip Shop Awards, here's what the crack squad of Ombles came up with to promote #fakenewsday.
One Minute Brief of the Day: Advertise #FakeNewsDay with @TheDrum https://t.co/znLkRNq7PF Tweet us to feature at https://t.co/CZOH1QnuzL RT
— One Minute Briefs (@OneMinuteBriefs) March 31, 2017
Below in absolutely no order whatsoever are some of The Drum’s favourite entries advertising Fake News Day.
@OneMinuteBriefs @TheDrum #fakenewsday #bbcbreakingnews pic.twitter.com/OyNRo6aP3V
— Benjamin R. (@ber_design) March 31, 2017
#FakeNewsDay with @TheDrum for @OneMinuteBriefs pic.twitter.com/DjqbI8vuar
— David Felton (@doritosyndrome) March 31, 2017
It doesn't always app-lie, idea for @OneMinuteBriefs @TheDrum #FakeNewsDay #creative #advertising pic.twitter.com/lVph3vM3oD
— WindupMerchant (@windupmerchant) March 31, 2017
One Minute Brief of the Day: Advertise #FakeNewsDay with @TheDrum @OneMinuteBriefs – Liars pic.twitter.com/tIAGbEexOB
— Matthew Wyatt (@Matthew__Wyatt) March 31, 2017
Fake News Day - ‘Av a Propa ganda #FakeNewsDay @OneMinuteBriefs @TheDrum #Advertising #Design pic.twitter.com/Dd6ELR7Rhz
— Paul Turner (@_paulturner_) March 31, 2017
.@OneMinuteBriefs @TheDrum I thought this would have an impact... #FakeNewsDay pic.twitter.com/EImE9DU01P
— Hayden Naughton (@HaydenNaughton) March 31, 2017
@OneMinuteBriefs #FakeNewsDay @TheDrum pic.twitter.com/m1O3CXwsmq
— Stew Allan (@StewAllan) March 31, 2017
Make believe! #fakenewsday @oneminutebriefs @TheDrum #fakenewsday pic.twitter.com/v8VqKflSro
— ZED (@ZedTrafficker) March 31, 2017
.@OneMinuteBriefs - How can you trust what @TheDrum says? #fakenewsday. #news #fakenews #newspaper #advert #advertising #creative #April1st pic.twitter.com/kb9ME3MX6U
— John Vingoe (@ElevenBlackUK) March 31, 2017
Fake newsreader @OneMinuteBriefs #FakeNewsDay @TheDrum #Advertising #creative #copywriting pic.twitter.com/Ksp77pt8ps
— Louise Chorley (@Chorles) March 31, 2017
Daily Tale @OneMinuteBriefs #FakeNewsDay @TheDrum #fakenews pic.twitter.com/bzsHpqUM4M
— Rich Bayley (@richbayley80) March 31, 2017
@oneminutebriefs @TheDrum #fakenewsday pic.twitter.com/GJpt4WlLVz
— Neil Wright (@neilmwright) March 31, 2017
@OneMinuteBriefs #fakenewsday @thedrum true or false? ;-) pic.twitter.com/ZqirOY8FjG
— Brian (@BMMarketer) March 31, 2017
@OneMinuteBriefs @TheDrum For one day only @SUBWAY @McDonalds #bigmac #footlong #FakeNewsDay #aprilfoolsday #junkfood #foodlover #spam #Advertising #creative RT pic.twitter.com/N6gxvIS3bf
— Gareth Payne (@paynebynature) March 31, 2017
@OneMinuteBriefs @TheDrum I did not know this.... @OneMinuteBriefs @TheDrum #fakenewsday (who knows oneday eh!) pic.twitter.com/MyxqWrbQim
— ZED (@ZedTrafficker) March 31, 2017
@OneMinuteBriefs @TheDrum Fakebook @TheDrum @OneMinuteBriefs #fakenewsday pic.twitter.com/MmgnF68SPI
— ZED (@ZedTrafficker) March 31, 2017
2016: An elaborate media hoax! @OneMinuteBriefs Advertise #FakeNewsDay with @TheDrum #Creative #Advertising #Copywriting #FakeNews #Hoax pic.twitter.com/P8Gcf5XtZf
— A. Muses (@alvo_muses) March 31, 2017