April Fool's Day round-up: Featuring Durex, Krispy Kreme, Coca-Cola, Argos and more
You better watch out, it is 1 April and as usual no one is safe with brands everywhere trying to make a Fool out of everyone.
To celebrate the occasion here is a roll call of some of today's best April Fool's jokes that struck a smile at Drum HQ. Meanwhile, one International Fake News Day, find out which stories and story spinners were the winner of the first Faker Awards.
Durex has released information today announcing the addition of three exciting new flavours to their condom range.
The contraceptives will soon be available in chicken tikka masala, Sunday roast and fish and chips flavours. The three very British flavours will be hitting shelves in major supermarkets and local pharmacies within the next few weeks.
Feed your libido and explore deeper sensations with these amazing new flavours. Coated in tasty lubricant consisting of natural flavourings derived from the nation’s favourite meals.
The condoms will ignite your sexual appetite and trigger much loved memories all at once. From walking along the sea front enjoying freshly battered fish, to the first mouthful of Grannies favourite Sunday dinner, combine your passion with your love of food for the ultimate sensory experience.
Coca-Cola is giving its fans hilariously high pitched voices this week, with the launch of a brand new variant: Coca-Cola Helium. The highly anticipated launch introduces a twist to the much-loved Coca-Cola Classic, by carbonating it with a small shot of helium. The new recipe keeps the same fizz and great taste but with added fun as, when consumed, the drinker’s voice takes on a whole new pitch.
The development of Coca-Cola Helium is in response to findings that consumers want to combine their drinking moments with entertainment. The research, conducted by Coca-Cola, found that over three quarters of people surveyed would enjoy drinks that offer surprise experiences other than quenching thirst. Created with sharing fun moments in mind, Coca-Cola Helium is the perfect addition to parties and gatherings, or even for a cheeky prank people want to play on mates this April Fool's Day!
By carbonating Coca-Cola Classic with a small shot of helium, the drink alters vocal cords by allowing sound to travel faster, and makes them more responsive to high-frequency sounds. This creates the squeaky high-pitched effect on the drinker’s voice.
Global, animal-friendly face mask brand 7th Heaven has released the world's first Ballsheet Masque.
The 100% natural fibre brief is infused with tingling mint oil, aloe vera and hydrating nut oil, to leave your crown jewels as smooth as your face.
Simply pop them on before you go to bed at night, and wake up with a fresh set of balls.
A 7th Heaven spokesperson said: "At 7th Heaven, our masks cater for every part of the body from our finger masks to our face and foot masks. And we felt it was important to address a growing demand for products which can pamper men's most important pieces of flesh, to make them feel fresh and pampered and give their partners a treat."
Those looking for love using the dating app, Tinder, can now improve their chances of finding “the one” thanks to a revolutionary new optimisation service which has launched today.
'Tindermisation' has been developed by digital marketing consultancy, Enjoy Digital, and is the first service of its kind, offering users comprehensive management of their profile as well as data-driven solutions to the problems they face when using the app; ultimately increasing their chance of finding love.
The origins of the service are certainly unconventional but transpired following a request from an established Enjoy Digital client who sought the company’s support with his personal Tinder profile. He asked if it was possible to increase his “match rate” through optimisation using a similar approach to the one used for his business’ website.
Following months of experimentation and success – said client is now set to tie-the-knot – it became clear that there was a major gap in the market and Tindermisation has today become the latest digital service from Enjoy Digital, available to individuals across the UK.
The Whopper, Burger King's iconic burger, is so generous and tasty that its fans would do anything to make its unique flame grilled beef taste last longer.
For an everlasting pleasure, Burger King created Whopper Toothpaste, the first toothpaste with active Whopper extracts.
Burger King and agency Buzzman teamed up with experts to reproduce the iconic flavor of the Whopper and combine it with active ingredients for optimal teeth and gum hygiene.
Whopper toothpaste is soon available in your restaurants and drugstores, you won’t have to hesitate between enjoying a Whopper and brushing your teeth ever again.
Robinsons launched Squash flavoured Squash boasting ‘Real Veg in Every Drop’. Additionally, Kale, Beetroot and Butternut Squash flavours were also advertised.
GB marketing director, Kevin McNair said: “We are souper excited about our latest stock. Lettuce tell you how nervous we were about a leek! We were hoping that no-one would beet us to it, so we have bean watching the market closely. We know that a lot of people are moving to a veggie lifestyle, so we needed to provide something to meet their needs. We hope that the UK public find it very appeeling and we squash our competition.”
Buffalo Wild Wings
Buffalo Wild Wings, the foremost authority on 'Wings.Beer.Sports.' today unveiled its latest sauce innovation just in time for fans cheering on their favorite teams during the tournament – Rally Beard Sauce.
Available for a limited time only, in undisclosed locations, Rally Beard Sauce was scientifically designed to stimulate beard growth and help fans rally their teams from even the most lopsided deficit.
Rally Beard Sauce was formulated with proprietary, pro-growth ingredients for achieving the ultimate Rally Beard. For optimal results, gently rub the sauce in a downward 45 degree movement from the nose as beard-ready nutrients create a patented tingle that accelerates Rally Beard growth.
After one minute, simply remove the sauce coat with Buffalo Wild Wings wet naps and repeat as necessary. Note: Results may vary.
Team One and Lexus
Team One and Lexus introduce Lane Valet, an advanced system to improve traffic flow by assisting the movement of slower moving vehicles from the left lane into the more appropriate right lane, which, in turn, helps make the highway safe and more enjoyable for all parties.
A broadcast spot for Lane Valet will air this Saturday during the NCAA Men’s Final Four Game 2 on CBS, on Comedy Central and during an encore presentation of Saturday Night Live on NBC. ßnot a joke.
Group creative director Craig Crawford, Team One said: “Team One loves problem-solving advertising messages, and Lane Valet is a contemporary solution to a known and relatable challenge. Broadcast placements show a commitment to innovation, and when you want to make a great car commercial you go to a great car director like Tim Damon.”
SodaStream International Ltd has announced today that it was the brand behind NanoDrop; a fun new April Fool's marketing campaign featuring one of today's most recognizable television, media personalities and entrepreneurs, the iconic Paris Hilton.
The campaign brings attention to the environmental scourge our planet faces due to pollution from single use plastic water bottles.
Bookmaker Paddy Power has today released footage of the world’s first successful seahorse race. The clip was revealed as the company announced it will sponsor the new equine-aquatic sport - which promises to take sports betting and entertainment to new depths with all the excitement of horse racing - but underwater.
The ambitious project is the culmination of an intense five-year research and development programme as the bookmaker aims to diversify its betting market offering from traditional heartlands like football and horse racing.
With the Grand National just around the corner the bookie believes seahorse racing will eventually reach the same levels of popularity as horse racing’s flagship event. Industry experts predict the new sport to be worth a staggering £5m to the bookmaking industry in the first year alone.
Today, Roku has announced a new feature that will benefit all streamers: Roku SnackSuggest. Starting 1 April, all Roku devices and the Roku mobile app will be updated with Roku SnackSuggest, a new feature that will suggest snack pairings to any TV show or movie.
Like a fine wine and cheese pairing, the goal of Roku SnackSuggest is to bring together your favorite entertainment with complementary snack suggestions that enhance and elevate your streaming appetite. You can even use Roku SnackSuggest with features such as private listening and night mode so your streaming spree can continue while everyone else goes to bed!
You can enable SnackSuggest in the settings menu of your Roku streaming device, where you can also set preferences for you and your family to ensure our recommendations are even more spot on.
Mountain Dew and Firstborn
Mountain Dew and Firstborn have decided to pull a prank using DEW athlete, Giannis Antetokoumpo of the Milwaukee Bucks (currently one of the hottest rising stars in the NBA), to have a little fun with his fans.
It started when Firstborn turned one panel of a Milwaukee bus shelter into an interactive touchscreen experience that that let Giannis surprise unsuspecting fans via videochat. As people sat inside the shelter, the touchscreen came to life with Giannis attempting to video chat them. Fans were caught totally off guard, unsure whether it was an ad, or an actual convo with the player. After several virtual back and forths, Giannis eventually showed up to surprise fans in person.
Then yesterday (31 March), a social prank launched teasing and tee’ing up today’s video’s release of the shelter stunt. Yesterday afternoon Giannis leaked his phone number to his twitter followers, offering NBA fans the opportunity to reach him directly via phone. When they called they were met with a fun voicemail from the NBA star. He then sent out another tweet asking Fans to stop calling, and also eluding to the impending video release.
Pizza Hut and O&M London
Fancy being whisked away to a spa retreat reminiscent of your favourite indulgence? Pizza Hut has you covered with its newly released ’Spa Retreat’.
Set in a secluded location the Retreat has been created to appeal to the UK's most passionate pizza lovers with a line-up of pizza inspired treatments. Feeling a little tense? Why not take one of their therapeutic dough Rolling classes to kneed that stress away, you can follow it up by popping into the life-size pizza ovens to sweat out any sins.
No good spa would be complete without the addition of a welcome facial treatment – at the spa you can opt for a cooling hawaiian mask, or for those who like it hot go for the warming pepperoni. After a long day of indulging, head to the hot tub where you can sit back and relax in our custom garlic dip.
Tennent's has announced its brand new Flight Size 100ml Tennent’s cans, which are now available at all good Scottish airports.
Ideally shaped and sized for your hand luggage. Quantity must fit inside one of those wee transparent bags, mind... "Thank us later," said the Scottish beer brand.
— Krispy Cream UK (@krispykremeUK) March 30, 2017
American global doughnut company, Krispy Kreme is changing its name.
To help those who don't know whether or not it is pronounced Krispy ‘Cream’ or Krispy ‘Crème’, the company is rebranding to Krispy Cream.
On 1 April 2017, the Subway brand is launching its first ever ice cream range… inspired by the nation’s most love Subs. The savoury 'SUBzero' range is available in these three delicious flavours for a limited time only: Meatball Marinara; Chicken Tikka; Tuna
To ensure all bookers get a great night’s sleep, LateRooms.com is once again looking to hire hotel bed testers in various locations across the UK.
Applicants need no previous hotel bed testing experience, but the online accommodation site is looking for individuals that meet the following minimum requirements:
Skills: Previous experience within napping; Must be comfortable sleeping around (…hotels); Confident working with others covers; So good at sleeping, you can do it with your eyes closed
Perks of the job: Unlimited Duvet Days; 365 Days Annual Leave; Flexible Sleeping Hours; Free mini bar allowance; Great Sleep/Life Balance; Applicants must have slept before.
Following the 2016 referendum vote to leave, and the UK government announcing it has started the formal procedure for withdrawing on 29 March 2017, putting the UK on course to leave the EU. Ambitious agency AB will continue to maintain it’s current offices which are based in London and Exeter but relocate 20 of it’s 30 strong staff to Berlin.
A spokesperson for the agency said “We believe that as an agency it is important to take action, ensuring we are best placed to thrive during this new period of economic uncertainty. We conducted a deep strategic consultation with Creative Organisations, the UK Government, and indeed EU bodies to best understand how to future proof a creative business such as ours. During this consultation it soon became clear to us that to maintain our ambitious growth targets and to continue to service our clients, many of which are European and have International operations, we needed to take a pragmatic approach to the challenges leaving the EU presents us with.
He continued to say “Which is why we have taken the bold decision to relocate 20 of our 30 strong staff to a new office in Berlin whilst maintaining satellite offices in London and Exeter. Now, this decision hasn’t been taken lightly, we fully understand the implications of such a move which is why we have also agreed to relocate our employee's families totaling 80 individuals.”
After almost two years in the making, today marks the launch of Deliveroo Extreme Delivery, the innovative new concept taking the food delivery industry to all new heights - quite literally!
The Deliveroo Extreme Delivery concept engages skydivers rather than bike riders, allowing deliveries to be dropped to a much broader location base. For the purpose of the Extreme Delivery pilot scheme, Deliveroo has partnered with Melbourne-based phenomenon, Huxtaburger, delivering its mouth-watering burgers to locations off the beaten track, traditionally considered unreachable or outside the bike-fleet delivery zone.
The concept was born when trying to find the solution for customers who want to order food delivery when they’re away from their homes or office, and both Deliveroo and Huxtaburger were determined to launch an offering that provides just that.
Royal Carribean International
Today, Royal Caribbean International has announced plans to push the boundaries of extraordinary even further with its fifth Oasis Class ship, Piste of the Seas - the world’s first ski resort at sea. The ship, set to launch in 2021, will offer a truly unique way for holidaymakers to hit the slopes and is ideal for anyone torn between a ski or cruise break.
A first of its kind, the ship will accommodate a full size ski resort complete with five real snow runs, a lift and après-ski restaurants, bars and spa. The announcement comes hot off the heels of the fourth Oasis Class ship, Symphony of the Seas, announced last week.
Onboard, guests access the slopes with the help of a state of the art sea lift that glides seamlessly to the top of Mount Mast, where they can admire the beautiful ocean view before tackling the piste. Whether a seasoned skier or taking to the slopes for the first time, a range of ski runs from green to black will accommodate all experience levels. What’s more, the onboard sports team will be taking an intense training course at Courchevel ahead of the maiden voyage to qualify as Level two ski instructors.
And the snow facilities are just the peak of experience. Wood paneled, family sized chalet-styled rooms will be adorned with faux fur throws to snuggle up after a day on the slopes, each one coming with a dedicated Chalet Host to ensure all needs are catered for. There will be an option to upgrade to a hot tub chalet for those looking to unwind after a long day on the piste.
World of Tanks
Wargaming is celebrating April Fool's Day with an all new space expedition to the fourth planet from the Sun—Mars! Blast off to the Red Planet for a limited time and make first contact with the new physics in a spaced out, low-gravity environment. Enter orbit between 31 March and April to play in the limited time game mode, Next Stop: Mars!
Mars has been entirely overrun with alien spacecraft battling in the atmosphere, and tankers must engage in the land skirmish on the Martian surface to save April Fool's Day for the galaxy. To join the fight, select the Lunar Chaffee in the Garage and hit “Battle” to be immediately transported to the battlefield, and to pure galactic chaos.
The Lunar Chaffee propels across the low-gravity surface of Mars and launches weightlessly through the air, for a challenging and thrilling out-of-this-world experience. Teleportation pillars shooting down from the alien spacecraft offer opportunities to sneak attack the opposing team by leaping through the air and traveling to an unknown point on the map.
This year, Petcube Bum is turning pet grooming gland expressions into pet expressions, bringing a happy face to your pet's tail.
It’s a low-tech accessory from leading high-tech pet camera maker Petcube, whose products allow pet owners to watch, talk to, play and treat their pets with interactive pet cam Petcube Play and forthcoming treat camPetcube Bites.
SunLife, one of the UK’s biggest financial services companies, today announces the launch of a revolutionary new travel insurance product to cater for people in the UK who want to make sure their holidays are filled with sunshine, not rain.
Following growing demand from consumers for alternative insurance solutions, SunLife’s Guaranteed Sun Insurance, which is available from just £4.99 a month, provides protection against the Great British Weather on a family vacation in the UK.
To promote the new insurance product, SunLife has created a new 30 second online advert showing how Guaranteed Sun Insurance can improve your family day out.
The new product will pilot a new initiative by SunLife to modernise and broaden the remit of the protection industry in order to bring it up to speed with the changing needs of customers. SunLife’s existing products and services include over 50s life insurance, family life insurance, ISAs, funeral plans and wills.
SunLife is also offering a complimentary brolly to anyone who takes out insurance before 30th April 2017.
Argos Pet Insurance
Argos Pet Insurance today announced that it will launch an online streaming service specifically dedicated to our four-legged friends.
To celebrate National Pet Month, the insurer is bringing Petflicks to TVs, PCs, Macs, tablets and mobile phones. The TV shows and movies will all be animal themed to appeal to the nation’s pets.
Petflicks’ genres will include RomComs, featuring films like Lady and the Tramp, Horrors, such as 101 Dalmatians and Action, which will offer films like Puss in Boots.
The launch follows research published by UCLAN showing that dogs prefer certain images and videos on TV, especially when they contain fellow canines. A recent survey by Virgin Media also shows that the average pet spends 21 hours a week watching TV, often while their owners are out of the house.
Guarantee your feathered friends aviary good time with Wilko’s brand new Hot Tub for Birds – the ideal garden accessory for bird lovers looking for a modern upgrade to the traditional bird bath.
Complete with mini-jets for a truly relaxing spa(rrow) experience, this is the perfect way to attract beautiful British birds into your garden and allow them to play, splash and wash. The flow of bubbles mean it will never freeze in cold weather, offering fresh drinking water all year round - creating an eye-catching centrepiece for any outdoor space.
Big enough to make sure your garden birds are never left owl by themselves and that it never gets hawk-ward, this bubblicious hot tub is sure to attract birds in their flocks.
Priced at an affordable £25, plans are already underway to release a bird-friendly bubble bath later this year – the ultimate pampering for your feathered friends.
Honda has today announced the launch of a new in-car dating app that helps drivers find love at the wheel. The H-Swipe app connects to an innovative digital windscreen and interactive directional ‘s-wipers’, and uses geolocation technology to pinpoint the nearest potential dating candidate. The driver then uses the windscreen wipers to swipe left or right, either accepting or rejecting and moving on to the next eligible suitor.
Set to be unveiled in the UK this summer as part of Honda’s latest model, the new technology is a world first and can only be activated when the car is stationary, whether that’s when drivers are stopped at traffic lights, in a parking space, driveway or car park.
With research* revealing that 80 per cent of millennials struggle to find time to look for love thanks to on-the-go lifestyles, romance-seeking drivers will now be able to download the ‘H-Swipe’ app directly to their dashboard, offering a unique in-car experience helping them hit the accelerator in the realm of online dating.
In an effort to expand their audience and show Gen-Z that they are not your mom or auntie’s pretzels, Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, today announced that they are officially rebranding with a new logo.
After much consumer research, including brand executives spending time locked in an Escape Room with millennials and Gen-Zers to gain an understanding of their likes, wants and whims, Auntie Annie’s will be replacing the saintly halo on top of its existing logo with a flower crown.
“We’re proud to reveal a new look that’s as fresh as our pretzels” said Carol Pasquariello, Vice President of Marketing for Auntie Anne’s. “We spent nearly two years developing, testing and tweaking our logo. While it was an arduous process, the end result is a look that’s, as the kids say, ‘lit.’”
“I can’t even with this transformation!” squealed Juniper Wren, age 16. “It’s important to me that brands speak to me and my overall aesthetic. I’m Instagramming my hand holding a pretzel in the air as we speak. My squad is going to love it.”
Saturday is the least trusted day of the year: April Fool's Day.
But fear not! For in a world full of deception and deceit, one battery stands strong. Duracell is here to remind you that even on the least trusted day of the year, you can count on them to make the most trusted battery.
We are determined to end the madness this year with #AprilNoFoolsDay. On Saturday, Duracell will be running a full page ad in The New York Times taking a stance on the mischievous holiday.
Head to Duracell's social channels this weekend to learn more about our mission, and please see attached for our manifesto. (Facebook, Twitter, Instagram).
Curiosity has chosen April Fool’s Day as the day to announce that it will be the first UK creative agency to move its headquarters to Berlin now that the countdown to Brexit has been triggered. The Drum Network member said it would continue to run its London and Exeter offices but would relocate 20 of its 30 strong staff to the German city.
A spokesperson for the agency said “We believe that as an Agency it is important to take action, ensuring we are best placed to thrive during this new period of economic uncertainty. We conducted a deep strategic consultation with Creative Organisations, the UK Government, and indeed EU bodies to best understand how to future proof a creative business such as ours. During this consultation it soon became clear to us that to maintain our ambitious growth targets and to continue to service our clients, many of which are European and have International operations, we needed to take a pragmatic approach to the challenges leaving the EU presents us with."
You can reach me at this email address with any questions about #AprilNoFoolsDay!
Keep your head on a swivel this weekend!
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