Nissan issues siren call to consumers with Micra launch campaign

TBWA\G1 and Nissan have become partners in crime for the pan-European launch of the new Nissan Micra with the release of a short film tracking the exploits of three ‘accomplices’, the car and the couple, as they make a never-ending getaway from officials.

Directed by Joachim Black, the advert makes great use of Chilean landscapes to bring the vehicular pursuit to life, backed up by a rendition of Bonnie and Clyde soundtrack and Brigitte Bardot.

Jean-Pierre Diernaz, vice president marketing at Nissan Europe, said: “The all-new Nissan Micra launch is about to disrupt the B segment in a major way. Audacious in design and packed with Intelligent Mobility technologies, it’s got everything to achieve this goal including a truly ambitious launch campaign.”

Eric Pierre, TBWA\G1’s executive European creative director added: “From boring to bold. That's how much the Micra has changed. So, hop on and enjoy the ride.”

The commercial will be positioning the Micra as the ‘ultimate accomplice’ to TV, cinema and digital audiences with accompanying push on social, print, prints, OOH, CRM.

TBWA\G1 previously led an advertising push for Nissan's Crossover range.