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Endemol Shine Media

Endemol Shine Group and IMAGIC announce regional production partnership

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By Benjamin Cher, Reporter

March 31, 2017 | 3 min read

Endemol Shine Group and Middle East-based IMAGIC have announced a regional production partnership.

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Endemol Shine partners IMAGIC in the Middle East

The deal will see IMAGIC exclusively produce Endemol Shine’s non-scripted formats across the Middle-East and gain access to Endemol Shine’s global library of IP. Endemol Shine and IMAGIC will work together to sell these new shows to local broadcasters and platforms.

This deal follows others that Endemol Shine has inked with the Telegraph and Mashable.

Endemol Shine is also refocusing its regional strategy in the Middle East from a production hub to expanding as a local format distribution and licensing business, led by Marina Williams, chief operating officer, international operations.

Imane Mezhar Gibran has been appointed as format distribution and licensing coordinator as part of this restructuring, to drive IP distribution in the Middle East. Imane has over a decade of experience in the Middle East and North Africa Region, and will take over her role on 3 April, reporting to Marina Williams and Rony Jazzar, chief executive officer, IMAGIC.

Lara Haddad, managing director, Endemol Shine Middle East will also be stepping down as part of the strategic refocusing, after seven years of leading the local production business.

“I want to thank Lara for her great leadership over the last seven years. Together with her team she has delivered some of the Middle East’s most successful entertainment series including Star Academy, Your Face Sounds Familiar, The Money Drop and many others,” said Williams.

“Going forward, our new structure will be the most effective way for us to serve the region in the current market environment. IMAGIC is the Middle East’s number one producer and combining this new partnership with an expanded sales and distribution business will best position us to deliver world class productions of our global formats to platforms across the region,” she added.

“Endemol Shine has an unrivalled library of IP across all genres, including some of the world’s biggest and most valuable formats. We look forward to bringing our local creativity and production expertise to this partnership, which will equip us to deliver a rich diversity of top-rated shows to linear and digital platforms throughout the Middle East,” said Jazzar.

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