Major League Baseball (MLB) Baseball Marketing

Carhartt renews ‘Strikeout for Vets’ campaign to benefit Helmets to Hardhats

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By Kyle O'Brien, Creative Works Editor

March 31, 2017 | 4 min read

Workwear brand Carhartt is expanding its “Strikeouts for Vets” campaign for 2017 by creating a Carhartt Starting Rotation, which includes MLB pitchers Chris Sale, Jacob deGrom, Felix Hernandez, Corey Kluber, and Michael Fulmer. For every strikeout recorded by each of the five pitchers throughout the 2017 baseball season, Carhartt will donate $100 to Helmets to Hardhats, a national nonprofit program that helps military service members successfully transition back into civilian life by offering them the means to secure a quality career in the building and trade industry.

Carhartt starting rotation

Carhartt renews Starting Rotation to benefit Helmets to Hardhats

Carhartt will donate an additional $25,000 to Helmets to Hardhats if the Carhartt Starting Rotation exceeds the strikeout totals of every other team’s top five starting pitchers on the season. Combined, the Carhartt Starting Rotation has 5,068 career strikeouts, 327 wins, 13 All Star Game appearances, two Cy Young awards, and two awards for Rookie of the Year, so chances are good for plenty of donation money.

“I love going to the mound every fifth day to help my team win games. But this year, I have another motivation to pitch well,” said Sale, starting pitcher for the Boston Red Sox. “All season long, when I succeed, our military veterans succeed. I will take that motivation with me to the mound every game.”

During last year’s inaugural season, the Strikeouts for Vets campaign raised $125,500 for Helmets to Hardhats. With the money, the organization helped more than 120 veterans receive training and secure a career in the construction trades.

“The men and women who serve in the armed forces and work in the construction trades epitomize the meaning of hard work. That’s why we’re proud to partner with Helmets to Hardhats in expanding the Strikeouts for Vets program this year,” said Tony Ambroza, senior vice president of marketing at Carhartt. “We’re confident that we’ve put together a group of pitchers that will outwork them all, and we look forward to writing a large check in support of Helmets to Hardhats at the end of the season.”

Carhartt became a supporter of Helmets to Hardhats in 2014. The company’s “Made In The USA” products feature tags that promote awareness for Helmets to Hardhats, and Carhartt has pledged to donate funds annually to Helmets to Hardhats, regardless of sales.

“Last year’s Strikeouts for Vets campaign was a great success. Beyond the monetary donation, it increased awareness of Building Trades apprenticeships and construction career opportunities throughout the United States. We look forward to another year of partnering with Carhartt and the pitchers, whose efforts are going to enable us to change veterans’ lives by assisting them in finding and beginning a new career,” said Darrell Roberts, Executive Director of Helmets to Hardhats.

Carhartt enjoys the support of the Major League Baseball Players Association (MLBPA) in its effort to join forces with Sale, deGrom, Hernandez, Kluber, and Fulmer to help support the inspiring work of Helmets to Hardhats.

The Strikeouts for Vets campaign can be followed on Facebook and Twitter, with the hashtag #Ks4Vets.

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