Apple Watch's latest ad encourages people to ‘live bright’

Apple has released a colorful, vibrant spot for its Apple Watch 2 Series that’s centered around all of the different ways people can use the technology to live more active lifestyles.

Called ‘Live Bright,’ the upbeat ad features the Beyoncé song “Freedom" featuring Kendrick Lamar and has a similar feel to the ‘Go Time’ ad that Apple released last fall to launch Series 2.

The spot opens with a woman sitting at an office desk who has just received a message on her Apple Watch that says “Time to stand!” Once she stands up, her movement kicks off a series of playful sequences that show people doing things like backpacking, playing basketball, running and jumping rope.

The ad is particularly focused on showcasing the Apple Watch’s waterproof capabilities, with a good number of the scenes dedicated to showing people using the watch while they swim, play with water balloons and watch fireworks while in the ocean.

According to Apple’s agency Media Arts Lab, the goal of the spot is to bring “a renewed sense of energy to inspire your active lifestyle this Spring.”

“Whether it is nudging you to stand up and walk away from your desk, challenging you to be a little more active throughout the day, pushing you through a difficult work out or reminding you to breathe and relax, the Apple Watch Series 2 helps you stay active and live a healthy life,” the agency said in a statement.

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