AOL partners USP Studios to broaden advertising reach

AOL partners USP Studios to broaden advertising reach

AOL Platforms announced a partnership with USP studios to open its advertising reach to a global trading ecosystem.

This follows AOL’s other agreements with Adsquare and O2 Weve in the UK.

USP Studios has over 50 animated characters and include channels such as ‘Kids TV,’ ‘Kids Channel’ and ‘Farmees’ with content in more than 24 languages.

The agreement will see AOL hosting USP Studios’ video content, and provide ad-serving, monitoring and data analytics through its ONE by AOL: Publisher Suite, across desktop, mobile and video-on-demand platforms.

“We have a resilient end-to-end solution, that makes inventory available to multiple partners, through our open platform,” says Alex Khan, managing director AOL Platforms Asia.

“Through our technology, USP Studios are making their inventory available to quality advertisers, with real-time insights and yield optimisation controls at their fingertips, in multiple markets,” he added.

“The partnership enables us to monetise our content effectively, while broadening our reach to include third party VOD services,” said Jaskirat “Kabir” Singh Gill, chief executive officer at USP Studios.

“AOL has a complete, scalable end-to-end solution that allows for an efficient and adaptable service to drive engagements globally,” he added.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.