Following the UK’s formal triggering of negotiations to leave the European Union yesterday (29 March), London Advertising has announced a strategic alliance with Lord Tim Bell's new agency Sans Frontières Associates to help foster global trade between governments and corporations.
Moszynski and Bell are both vocal supporters of the move to leave the EU and commissioned a ComRes survey in order to demonstrate the nation’s confidence about leaving the EU when they are aware that 85% of world trade comes from outside the EU.
The results show that twice as many people are ‘Glass Half Full’ (i.e. more optimistic than pessimistic) and that a majority of people feel the same way in every part of the country - even in Scotland.
Moszynski said: "There’s a big world out there beyond the borders of the EU and it’s obvious that the majority of people in the UK are happy to see what the 85% of markets that lie outside the EU have to offer. Tim and I believe that critical to building this confidence is the role of communications. Between our two companies we have unrivalled international experience in advertising, PR and marketing consultancy which can help support British brands in their engagement with the world."
Lord Bell commented: “My favourite ads are those created by London Advertising. They are brilliant. They remind me of Saatchi & Saatchi in its prime. It is a joy to be working with Michael and his team."
Moszynski and Lord Bell recently hosted a Glass Half Full party at Mark’s Club in London to launch the new initiative, attended by leading politicians, media, diplomats and business leaders.