Performance Horizon is to expand into Europe with its new headquarters in Hamburg, along with Oskar Stenzel appointed as the company’s general manager.
The expansion is a result of the rapidly growing amount of incoming German business and will better serve Performance Horizon’s customers in the region and across Europe.
Major brands in travel, retail, finance and telecom rely on the Performance Horizon enterprise platform to scale their affiliate and marketing partnerships in Germany, Austria, and Switzerland as a way of driving new customer acquisition, revenue increases and profitability gains.
Performance Horizon’s German headquarters and staff expansion builds on the company’s existing regional customer support and infrastructure. German customers already receive technical support from Performance Horizon’s data centre in Frankfurt to ensure appropriate privacy protection for German businesses and their consumers. However, the new Hamburg office will provide a more in-depth and front facing degree of customer service.
Oskar Stenzel will join the business to lead the operations. Stenzel recently led the central European expansion as executive director of sales at MarketShare, a Neustar company, and previously held executive positions at Hootsuite and Efficient Frontier in Germany.
Sean Sewell, co-founder and vice president at Performance Horizon commented on the news: "With Germany being the second largest market in Europe it was a logical step for us to put people on the ground. We recognised a local presence was vital if we were to win new business and continue our acceleration off the back of the brands we already have in Germany. Oskar and his team will drive our client expansion by executing a strategy we have used when expanding and establishing our business in Japan, Australia and the US."
Martin Jager, team lead affiliate manager at AO.de, Performance Horizon’s client said: “Performance Horizon’s technology enables us to manage marketing programs with our key partners to drive profitable revenues and appropriately reward them based on their performance. The technology provides us with a competitive advantage—especially in building a strong and direct relationship with our partners in Germany.”
Performance Horizon’s Customer Success team provides ongoing support to help customers optimise partner performance and drive program growth.