Jellyfish opens new Barcelona office to 'future proof' the business amid industry-wide Brexit concerns

Jellyfish opens new Barcelona to 'future proof' the business amid Brexit concerns

Digital agency Jellyfish has opened a new European office in Barcelona to bolster its ties to the EU amid an uncertain Brexit back drop.

Jellyfish plans to tap into Europe’s digital talent pool, a move that the agency said will 'future proofing its business amid Brexit concerns'.

The new office will be overseen by Edward Ball, MD EMEA of Jellyfish with the day-to-day running of the agency being managed by analytics director Elias Nuevo, who moves from the agency’s London headquarters.

The move into continental Europe forms part of the agency’s continued global expansion and follows the launch of an office in Washington DC earlier this year.

Ball said of the new office: " As an international business, servicing global clients, we’ve always maintained that a global workforce is essential in helping us achieve our vision of offering a boutique style service at scale. Overseas talent is a hugely important part of our industry’s life-blood and Europe is a key hub for tech and digital skills.

"As Brexit concerns continue to be more front-of-mind in our growth strategy and in general across our vertical, we decided to be on the front foot, future proofing our business as we continue to scale. The Barcelona launch is already proving extremely popular among Jellyfish staff."

Jellyfish isn't the only company looking to bolster its ties with Europe. Lloyd's of London today confirmed that it will shift its headquarters to Brussels along with around 100 jobs, while fellow bank Citi warned staff it could be be forced to relocate work from London, although its headquarters would remain in the city.

Last year, Ogilvy’s worldwide executive director and EMEA chairman, Paul O’Donnell said at an event run by The Drum that the agency "would not invest further in our UK business in a non-EU environment".

The launch client at Jellyfish's new office is Barcelona-based fashion and fragrance business Puig, which counts brands such as Carolina Herrera, Nina Ricci, Paco Rabanne and Jean Paul Gaultier as part of its portfolio.

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