Carpetright roll out the rugs with Whippet after success with refurbishment programme
Carpetright has appointed retail creative agency Whippet to its below-the-line account, following a three-way pitch.
The win will see Whippet develop strategic and creative communications for the flooring retailer’s estate of 430 stores, including promotions, campaigns, value and branding.
Lynsey Crew, marketing manager at Carpetright, said: “As a brand we’re going through a period of great change and modernisation so it was important we engage a specialist agency who understands both the store environment and customer journey. Whippet really impressed us with their ideas and experience in retail and brand communication; they’re the perfect partner for us.”
Carla Heath, managing director at Whippet, said: “We’re really excited to have won the pitch. Carpetright has a strong brand identity and has been making great strides with their refurbishment programme already. We can’t wait to continue the journey with them.”
Whippet’s current client portfolio includes Iceland, Wickes, Dixons Carphone and Tesco Mobile
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