BIMA, an industry association representing interactive media and digital content creators, has announced the formation of a new leadership structure comprising a council composed of four hand-picked regional chairs.
Covering the four corners of the UK the appointees are Jon Davie, CEO of Zone who will lead BIMA London; Ian Finch, CEO of Mando Group who assumes responsibility for BIMA North West; Rob Belgrave CEO of Wirehive takes the honours at BIMA South while Gerry McCusker, CEO of Dog, looks after BIMA Scotland.
In addition BIMA will also open national artificial intelligence and immersive technologies think tanks in a bid to strengthen Britain’s position as a leader in the use of augmented and virtual reality.
BIMA president Natalie Gross said: “Each of these communities exist to drive BIMA’s new mission - to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.”
Tarek Nseir, BIMA President, added: “Our structure is geared towards change, with communities emerging in anticipation or response to something new that’s happening in the industry. We’re creating an organisation that is nationally representative and future facing.”
This quartet will be joined by twenty further central council chairs who will each take the reins of an individual element within the industry body.