US Creative Work of the Week: Radio Flyer creates whimsical pop-up travel agency for kids

By Minda Smiley | Reporter

March 29, 2017 | 2 min read

Radio Flyer recently created a pop-up travel agency for kids in Chicago to give them a chance to “plan” trips to destinations like Stinky Broccoli Forest, Cotton Candy Swamp and Dragon’s Butt Kingdom, all of which are places that can only be reached via imagination.

Children who attended were greeted by travel agents who helped them plan their vacation and choose which Radio Flyer vehicle would be the best fit for their travels. Passports, itineraries and “travel essentials” were also handed out to kids to help kick-start their imaginations before they embarked on the trip of a lifetime.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The stunt, which was dreamed up by FCB Chicago, has been voted by readers as US Creative Work of the Week.

To garner buzz for the event, FCB Chicago created a short film to show parents and kids what they could expect during a visit to the pop-up travel agency. The agency also enlisted the help of artists to illustrate posters that show what places like Salty Seahorse Rodeo Ranch and Flipping Pancake Island look like.

Radio Flyer: Adventure Travel by FCB Chicago

By Radio Flyer

Overall Rating 5/5

Vote now

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.


Industry insights

View all
Add your own content +