Twitter seeks to cash-in on Periscope videos with pre-roll ads

Twitter seeks to cash-in on Periscope videos with pre-roll ads

Twitter is seeking to generate some much needed advertising dollars by selling pre-roll ads on Periscope, its live-stream video service.

The micro-blogging platform is hoping that users will be happy to sit through a commercial before they can view their desired video, a format which will extend to non-live content hosted on Twitter as well.

To streamline implementation Twitter is repurposing its existing pre-roll video ad system run under its Amplify system for the task, which content creators receive around 70% of ad revenues generated, with Twitter taking a 30% cut.

The Periscope implementation will operate along ‘similar’ lines.

Twitter has been desperate to find new revenue streams to monetise its mammoth user base since a failed sale, which fell apart amidst investor concern at the businesses inability to turn a profit. By relying on live video to plug the gap Twitter is targeting the biggest cash cow in advertising but faces stiff competition from Facebook and Snapchat.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.