By John McCarthy | Media editor

Forsman & Bodenfors

|

transport article

March 29, 2017 | 2 min read

Self-driving cars are the future of mobility – if you believe the hype that’s being generated by some automakers and disruptive companies like Google and Uber - however, a Swedish bus company has released an ad parodying the self-importance around these promotions.

Västtrafik has launched a flashy ad purporting to be for one of the leading car companies. The vehicle obscured by darkness is built up with the following text inserts ‘eletricified, delegated driver, sustainable, mobile connected, easy vehicle sharing, the future of mobility’.

Following that, it is revealed that the vehicle is in actual fact a bus.

The future of mobility

The Verge quotes the company’s chief executive Lars Backström as having said: “We welcome, of course, safer and more environmentally friendly cars.

“However, more people alone in their cars - regardless of whether they're self-driven or not - does not belong to the future. Not having to drive yourself in shared vehicles, on the other hand, definitely does. Something our customers have been enjoying for over a hundred years.”

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Forsman & Bodenfors, based in Gothenburg, created the work which will run on social media platforms and theatres in the west of Sweden.

It comes during a period where ride hailing apps Uber and Lyft, the supposed future of mobility, are in a heated PR battle with Lyft earlier this week launching print ads to distinguish itself from its rival which has undone a tough few months.

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