With the Justice League taking center stage in terms of flashy marketing last week, it is Sony's turn to take to the spot light to reveal there is still room for a friendly, neighborhood Spider-Man to flaunt his spandex suit.
Sony teased Tom Holland's first full feature-length movie's marketing campaign at the end of week via Twitter, with ‘Spidey’ hanging out in various New York locations on three new posters (pictured above).
The trio of shots illustrate Peter Parker, in his Stark-tech suit, across the city with the handy reminder that he is back with Marvel with the inclusion of The Avengers tower.
A new trailer was revealed to fans yesterday at Cinema Con 2017, Las Vegas which explained the plot behind the upcoming blockbuster.
Sony are slowly revealing more of their marketing efforts, however, they may be pulling the plug on their deal with Marvel Studios after just two films.
Producer Amy Pascal revealed to press at CinemaCon that the two studios might not work together again after the planned sequel.
“One of the things that I think is so amazing about this experience is that you don’t have studios deciding to work together to make a film very often,” said Pascal. “In fact, it may never happen again — after we do the sequel.
“Because Sony and Disney and Marvel all decided that the right thing to do was to allow Peter Parker and Spider-Man to be in the MCU, and to work with the Marvel guys and have them produce this film, and I think that was a very rare thing for three companies to do and a very brilliant thing for them to decide to do, because there are only so many stories that you know you can tell again and again and again about Spidey, and this is something that we would never been able to do in any other way.
“So, it was a very selfless thing that was very smart on the part of all the companies."
Spider-Man: Homecoming will be in theaters from Friday 7 July.