IMAX and Warner Bros suit up for three movie VR deal centred around the Justice League
IMAX and Warner Bros break out from the traditional silver screen and partner up for a VR blockbuster content deal.
They will develop and release three premium, interactive VR experiences based on upcoming blockbusters, Justice League, Aquaman and another yet-to-be-named film.
Each experience will be released over the next three years, beginning with the Justice League in late 2017 and all will receive an exclusive window in Imax VR centres before being made available to other VR platforms.
“It’s fitting that with Imax and Warner Bros.’ shared history of launching Hollywood movies in Imax theatres, today we’re entering into our first studio deal to bring VR to the multiplex,” said Imax Corp chief executive Richard L. Gelfond.
“A key component of our vision for VR is to help usher in the first wave of high-end blockbuster-based content. ‘Justice League’ and ‘Aquaman’ feature some of the most beloved characters on the planet, providing iconic properties to launch this effort.
“This type of premium content will introduce audiences to virtual reality in standalone and multiplex-based Imax VR centres as well as other platforms.”
Imax launched its flagship pilot Imax VR Centre in Los Angeles earlier this year and is set to open five more centres in New York City, California, the UK and Shanghai in the following months.
Warner Brothers recently announced that they were partnering up with HTC Vive on another VR deal and will provide them content of the Steven Spielberg movie ‘Ready Player One’.