Actor Nathan Fillion has lent his talents to a funny short promoting the sequel to Bungie’s online multiplayer shooter, Destiny 2, underlining the marketing spend the new entry has.
The follow-up to the Activision Blizzard title Destiny, a game that cost a reported $500m to create and market, has enlisted the Firefly and Castle star to inject some humour into the series after its previous big-hitter Peter Dinklage, who voiced a character known as the Ghost, was replaced after critic complaints he was boring and amid recording clashes with HBO’s Game of Thrones.
The 73 second teaser trailer sees Cayde-6 narrate his previous adventures in a bar – “I did a lot of shooting if I am totally honest,” he explained. The shot pans out to reveal the gunfight occurred seconds ago in the bar which is mostly ruined from the resulting clash.
In 24 hours it accumulated 1,556,394 views - hinting at the hunger for the follow up from gamers.
Worldwide reveal trailer will air 30 March and a leaked promotional poster apparently has the game set for a 8 September 2017 release.
It comes as Activision Blizzard expresses a desire to move into other mediums such as TV with it ambitiously claiming it could create content matching the quality of HBO hit Westworld.