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By John McCarthy | Opinion editor

March 29, 2017 | 2 min read

Comcast brand Xfinity has marked its partnership with Universal Pictures’ The Fate of the Furious with a stunt pranking fans of the series.

Following up on partnerships with Castrol and Dodge, the studio has embraced Xfinity in a deal associating the franchise’s atypical speed with the broadband service.

Jackass and Bad Grandpa director Jeff Tremaine created the two and a half minute slot called ‘Xfinity Drive-Out Cinema’ which sees a couple taken on a crazed stunt car ride based on the action movie.

The prank, created by Goodby Silverstein & Partners promotes Xfinity’s new Gigabit Internet service.

Fast and the Furious

"Fast and Furious and Gigabit Internet are all about blistering, excessive speed. This provided the perfect partnership opportunity to create the most extreme entertainment experience," said Sherri Davis, Xfinity's Senior Director of Brand Experience. "Rather than trying to explain how fast Gig-speed is, we showed it, capturing two lucky customers on the most fast and furious ride of their lives.

“You get a different kind of satisfaction than a traditional TV shoot when everything is live; there’s nothing quite like it,” said Laura Petruccelli, associate creative director, GS&P, said: "We knew the stunt had to live up to the Fast franchise. To make it as real as possible, we used the same cars from the movie driven by the same stunt drivers.”

The movie hits theatres 14 April. Vote in our creative showcase below.

Xfinity: XFINITY Drive-Out Cinema by Goodby Silverstein & Partners

By Xfinity

Overall Rating 4/5

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