Advertising Karmarama Fjord

Accenture and Fjord to move into Karmarama’s Farringdon offices


By Jennifer Faull | Deputy Editor

March 29, 2017 | 3 min read

Accenture Interactive and the design consultancy it bought four years ago, Fjord, will move into creative agency Karmarama’s Farringdon office block in the coming months.


Karmarama's office building to house Fjord

The move comes after the management consultancy firm acquired Karmarama - one of the UK’s biggest independent agencies - last November. At the time, Accenture Interactive's managing director Joydeep Bhattacharya said that it intended to transform the creative shop's multi-floored space in North London – which it extended the lease for – into a place where all of the different agencies within Interactive could be housed.

The management consultancy has since agreed with the building’s landlord to rent the floor above Karmarama.

This morning (29 March), Fjord’s 100+ employees were informed that by the end of the year they will move out of the studio in Margaret Street, Fitzrovia, which it has occupied for the last five years.

Bhattacharya told The Drum that the move was crucial to the integration of the different agencies Accenture had acquired but that, more importantly, Fjord would be in a separate space to Karmarama's 250 employees in order to preserve the design firm's own unique culture.

“We’ll have a culture of cultures,” he said. “We’ll have Fjord, Karmarama, and a bit of Accenture in there and that way we can drive a physical manifestation of how [Accenture Interactive’s offering] comes alive.”

The renovation of the new office, Bhattacharya expects, will take somewhere in the region of three to five months before Fjord’s staff eventually move in by December 2017, “at the latest.”

“I’m a big believer that if you have the right space and the right studio environment, magic happens, so having two different units nearby will help drive cultural integration,” Bhattacharya concluded.

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