Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
3 Apr 09:00 GMT / 05:00 EST

The Drum 2020 Predictions breakfast

FEATURING

Speakers to be announced

Sky Sports snaps up exclusive broadcast rights to all-star international football tournament featuring Steven Gerrard's England

The star Sixes tournament will also feature Robert Pirès and Michael Ballack

Sky Sports has acquired the broadcast rights to the Star Sixes football tournament at the O2 which will see some of the game’s modern greats including Roberto Carlos, Robert Pirès and Steven Gerrard representing their country.

Presented by Pitch International, in partnership with sports management agency Football Champions Tour, the six-a-side international football tournament will take place over four days with every game being shown live on Sky Sports.

The tournament will consist of 12 teams: England, Italy, Brazil, Germany, Spain, France, Mexico, Scotland, Denmark, Nigeria, Portugal and China- and will take place between 13-15 July at the O2 in London.

Each of the Star Sixes players is a fully-capped former international, with each country selecting a ten-man squad. The tournament consists of three four-team groups, followed by knockout rounds and a final with each match featuring two 15-minute halves.

Steven Gerrard will lead out an England side which also stars Rio Ferdinand, Michael Owen, Emile Heskey and David James. England will meet Carles Puyol’s Spain in the group stages as well as Mexico and Scotland, whose squad includes Don Hutchison, Barry Ferguson, Dominic Matteo, Christian Dailly and Paul Dickov.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.