Commissioned by London Advertising for its client Mandarin Oriental, 'Our Fans' is a massive collage the size of 38 double decker buses and features 100 of the world’s most famous faces.
‘Our Fans’ has been used to cover the face of the Mandarin Oriental Hyde Park, London, while the historic building undergoes a £165 million refurbishment. Inspired by Peter Blake’s iconic album cover for Sgt Pepper’s Lonely Hearts Club Band, the artwork has certainly proved to be a head turner, securing hundreds of media appearances across the globe and countless hits on social media as passers-by take selfies and celebrities, ranging from Sir Paul McCartney to Morgan Freeman, Tweet to millions of their fans.
Mandarin Oriental have launched a competition to win the acclaimed artwork.
Anyone in the world has the opportunity to win Sir Peter Blake’s biggest ever artwork – the only catch, do you have a wall 65 metres wide to hang it on?
Michael Moszynski, founder of LONDON Advertising, said of the project: “We are proud of our collaboration with Sir Peter Blake which has enabled our client to have a 16,000 square foot poster featuring our long-standing ‘Fan’ campaign in one of the world’s most valuable outdoor locations. We felt that, having become a bit of a celebrity in its own right, ‘Our Fans’ deserved a second life and it seemed a natural extension to offer the poster as a prize in a competition that anyone in the world can enter.”
Entrants can submit an inspirational idea for how it could be used, such as hanging it in a public space, using the material to make a tote bag or auctioning fragments of it for charity.