The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Advertising Pizza Hut News

Pizza Hut cuts a slice of party culture with Ibiza rocks partnership

Author

By John McCarthy | Opinion editor

March 28, 2017 | 2 min read

Pizza Hut has partnered with the Ibiza Rocks Hotel to tap into the Spanish island’s party culture, as the pizza brand looks to forge deeper ties with music fans.

The Drum

Pizza Hut and Ibiza Rocks partnership

The company is looking to build upon PHR’s ‘Taste Freedom’ campaign with work from comms agency Tangerine. It will expand its footprint via in-resort work including a dedicated content hub, numerous experiential events, digital promotions, social media competitions, and tailored video created and shared by DJs and influencers.

Sonya Mooney, digital campaigns manager at PHR, said: “This year we plan to take our new look, new menu and new vibe to the next level by promoting freedom from every day routine. For millennials, nothing screams freedom more than that holiday feeling.

“Ibiza Rocks was a natural partner for us, as it will really help us bring this concept to life in a way that truly resonates. Our content-led and experiential approach will provide us with various touchpoints to authentically engage with customers, ensuring PHR is at the heart of Ibiza Rocks guests over the summer period.”

The Ibiza Rocks campaign has been supported by Lexis PR and digital agency, Amaze.

Advertising Pizza Hut News

Content created with:

Tangerine Pr

So what makes Tangerine so different?

Our solutions to clients’ communications challenges win awards. This is not, however, where our priorities lie. Your business, its requirements, aims, challenges and opportunities are the cornerstones of our activity. Our campaigns are creative, undeniably, but effective, primarily. We aim to become an extension of your business, enabling you to have absolute faith in the honesty and reliability of every member of your account team.

Yes but PR consultancies always over promise … then under deliver!

We hate this too so we offer: ‘PR with MERIT’, which is a way of pre-evaluating campaigns to ensure they deliver exactly what a client needs to meet their business objectives. So we find out what would represent success to a client, write it down, agree it and then deliver it – simple as that.

But what do your clients think of you?

"One of the things I like about Tangerine is that I know they'll give me the best advice, so it's been very easy to build a trusting relationship that benefits us both. We also appreciate their no-shocks invoicing policy - nobody likes shocks and this takes the 'eek-factor' out of opening bills at the end of the month!" Comms Manager, Dulux Decorator Centres

“From the offset Tangerine has shown immense enthusiasm for what they do and the Atkins brand. Their knowledge and contacts within the national media are second to none and they continuously deliver hugely impactful results.” MD, UK, Atkins Diet

What do you specialise in?

We don’t tend to specialise – we like variety! But we have areas where we are stronger and/or have more experience, including food & drink/FMCG/foodservice, home interest/lifestyle, women’s interest/beauty, fashion, retail, SME B2B, the built environment and anything to do with ‘green issues’.

So what do you offer?

Public Relations. That’s it. It’s what we’re great at and we don’t pretend to (or want to) be able to do anything else!

Our PR offer includes: PR consultancy (honest, business-based advice), social media marketing, media relations (on and offline), event management, Public Affairs, crisis and issues management, media training, networking consultancy and introductions.

See also: Juice Digital – our social media marketing sister agency.

Tell me a little more about Tangerine as a business…

OK… we were launched in March 2002 and we have around 40 clients and 30 staff. Our business is growing, steadily year on year and in 2007, due to client and business demand, we launched Public Affairs and event management offers. In 2008 to strengthen our digital PR capabilities, we employed a head of digital PR and in 2009 we acquired social media specialist agency – Juice Digital.

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +