MRM/McCann pegged as a digital marketing leader for its vision and execution, Gartner survey reports
An analysis covering 22 digital marketing agencies has pegged MRM//McCann as a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. The advisory company compiled its 2017 analysis based on an evaluation of 15 criteria that includes both vision and execution.
Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills.
Further, those agencies who invest in creative talent and marketing technology and also invest their own research and development dollars to set market direction tend to stand out. They emerge as leaders, according to the research, because they are watching and participating in the fast-moving evolution of marketing in a digital world.
MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.
"Because of its extensive multi-factor analysis, Gartner's annual Magic Quadrant report provides objective industry benchmarks that are valuable to all digital agencies and marketers," said Bill Kolb, who leads MRM//McCann in his overall McCann Worldgroup role as global president, diversified agencies.
"On behalf of our talent and clients, we are honored to have been recognized this year as a Leader, which we believe is based on the scope and quality of our digital vision as well as for MRM//McCann's ability to integrate and collaborate as a global network within McCann Worldgroup."