Mother London gets maternal with a rooftop inflatable celebrating breastfeeding
Mother London celebrated its namesake holiday, Mother’s Day, on Sunday (26 March) by installing a large breast upon its office in one of the adworld’s weirder out of home executions.
Mother London rooftop get's a makeover
The activity was centred around the free-the-nipple movement; how there is still a stigma around breastfeeding in the UK. To tackle the issue, it latched a giant inflatable boob to its rooftop.
The agency said: “This was our Mother’s Day project. A celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.”
It ran a hashtag with the campaign, #freethefeed, which resulted in the public sharing some candid pictures of the rooftop boob at Mother London’s HQ in London's Shoreditch.
This year's Mother's Day @motherlondon Project: #FreeTheFeed. A celebration of every woman’s right 2 decide how & where they feed their kids pic.twitter.com/lk26i0LqUm
— Koral Ibrahim (@koral_5) March 27, 2017
It wasn't the only absurd work to come from the agency last week. It also debuted a MoneySuperMarket ad featuring a jubilant He-Man baddie Skeletor.
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Mother London
Mother is a creative agency with offices in London, New York and Buenos Aires. Mother is the UK’s largest independent advertising agency. The agency's philosophy...
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