AWAL demystifies streaming data for independent artists

AWAL demystifies streaming data for independent artists

AWAL, Kobalt’s streaming label for independent artists, today announced the release of its new streaming data and insights tool, the AWAL app, available to all AWAL members for download on iOS and Android devices. The AWAL app offers independent artists a unique lens into their streaming performance across Apple Music and Spotify, including corresponding fan demographics, AWAL-curated data-driven insights, and comprehensive royalty revenue.

“What’s true today is that the opportunity for independent artists to make a living off streaming is growing. We want to speed that up,” said Willard Ahdritz, founder and chief executive officer of Kobalt. “The first step is helping independent artists demystify their streaming data. Today’s artists need to understand the signals that drive future success and be able to act quickly. The AWAL app puts the power of data into the hands of independent artists to help them build a sustainable career from streaming.”

Powered by Kobalt’s Kore technology, the AWAL app is the first data and insights mobile product from AWAL's scalable streaming label platform. The AWAL app includes access to all of the member’s Apple Music and Spotify streaming data easily compared next to each other. Members are able to view breakdowns of streams, listeners, fan demographics, and playlist activity across both streaming services. The app also includes insights into trends within the massive amount of streaming metrics from Apple Music and Spotify, such as: source of streaming volume, as well as: location, gender, age, and time of listening trends across services; benchmarks against similar artists and industry averages; alerts when songs are added to new playlists; and artist revenue from all sources, simply displayed with 100% transparency.

"As an independent artist, it’s so important to me to understand who and where my fans are and what songs they're feeling so I can connect better with them,” said BBC Sound of 2017 winner Ray BLK. “The app helps me see where best to perform and what songs to perform. I get to see some dope facts on the AWAL app, like when I saw my listeners are about 50/50 male and female, which is amazing because I never thought men would like the empowering female songs I make.”

“AWAL helps independent artists make sense of the incredible amounts of streaming data around their music and fans," added Troy Carter, global head of creator services, Spotify. "This is the type of innovative thinking that will shape the future of the music industry."

Nimbletank, the mobile agency based in London, worked in collaboration with the Kobalt AWAL team to produce this app for iOS and Android.

Chris Minas, Nimbletank chief executive office and founder, said: “The quality of the experience this new product offers AWAL artists is unparalleled, and that is in part thanks to the quality of team on both sides. The data enrichment and visualisation is truly innovative and we are confident that the app will further differentiate Kobalt and AWAL, and provide value to their creative user base. Kobalt and Nimbletank are partnering to transform not just app design, but also business models in the music industry.”

The AWAL App is available to all AWAL members in countries where the Apple and Android App Stores operate, starting March 28, 2017.

Nimbletank also works with clients like Vox Cinemas and Santander.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.