Modern Marketing

Amazon's ambitious retail store delayed over technical difficulties

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By Dani Gibson | Senior Writer

March 28, 2017 | 3 min read

Amazon has delayed the opening of its cashier-less retail stores thanks to technical problems.

Due to open to the public at the end of this month, after a trial version was launched in the US in December 2016, the futuristic Amazon Go store uses cameras, sensors and algorithms to track products taken from the shelves. Sticking with the innovative theme, there are no cashiers and customers simply leave the store with their purchases without opening their wallets, as items are charged directly to their Amazon accounts.

However, the technology is reportedly having difficulties with the payment system, according to reports.

Amazon

Amazon delay opening of cashierless retails stores over technical glitches.

Currently only open to employees of the company, the Seattle-based 1,800 foot test store was anticipated to open to the public in early 2017, but technical issues mean the technology that tracks shoppers can only handle up to 20 people at any time.

The system also has trouble tracking items that have been moved from their original location.

Amazon Go is one of many of the company’s efforts to enter the physical retail sector. It has now opened its fifth bookstore and is currently exploring the concept of opening stores with furniture, electronics and home appliances.

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The Drum has reached out to Amazon but at the time of writing has not yet received comment.

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